In today’s business world marketing automation has become a key requirement. Essentially it has to do with enhancing the effectiveness of critical components of a…

Content marketing is basically a form of marketing that is focused on creating, publishing, posting, sharing and distributing content among a wide base of the…

Social media marketing is one of the forms of digital marketing and involves the use of social media platforms to promote a product or a…

There’s a lot of talking about influencer marketing and if it’s going to replace the content or digital marketing. The answer is ‘No’ because influencer…

Email marketing is the single most cost-effective way to reach customers, clients, consumers and prospects in a digital marketing strategy. An email marketing plan can...

Just like a car engine that reluctantly starts on a winter morning, people often wonder how and where to start when it comes to digital…

Marketing automation is no longer a “nice to have” for most businesses. Organizations that want to remain competitive in their industry have learned that at…

According to the Content Marketing Institute, content marketing is a leading way to engage with customers and get in front of potential audiences. “Content marketing…

Marketing automation can help you run your marketing campaigns more efficiently. By automating certain tasks and workflows, you can create more streamlined communications and effectively…

Any business organization would want to increase sales as possible even if they are already doing well. In a world where s-commerce is transforming the…

As a business owner, you can grow your business most effectively with customer intelligence, and it’s not as complicated as you might imagine. After all,…

Mobile advertising and mobile commerce are closely linked. Mobile apps have been linked to higher sales and increased revenue across industries. In fact, Retail Dive…