Most businesses – both B2C and B2B – wouldn’t exist without their customers. That’s why customer engagement is such a crucial part of your business strategy. Ultimately customer engagement is part of your marketing strategy; it measures how much interaction your brand gets from its target market through all channels, such as social media, landing pages, e-commerce site, banner ads, and more.
Finding out if your marketing and sales efforts are successfully engaging your customer base is one of the most important parts of your business analysis. Having the right tools in place can help you understand what drives your customer, what parts of your engagement strategy are working, help you optimize your engagement, and increase engagement opportunities.
The best customer engagement tools for your business.
Here are some of the best customer engagement apps to help improve your customer engagement strategy and measure user engagement.
Resulticks is marketing automation tool makes it easy to unify and analyze your customer data. Your ad campaigns run across multiple channels – from SMS to social media to email marketing to paid search – and Resulticks makes it much easier to follow engagement across all platforms. Their solutions work for both B2B and B2C clients and to serve industries such as healthcare, real estate, travel, telecommunications, and more.
2. SurveyMonkey CX
SurveyMonkey CX: Sometimes the most powerful customer engagement is active, not passive. Believe it or not, this classic email survey platform has become a powerful customer engagement measuring tool. You can gain insight and feedback directly from customers and clients and this tool enables you to better analyze – and more importantly, act on – your customer feedback. You can even get feedback on specific customer engagement actions and trigger personalized surveys based on how your customers are engaging or interacting with your brand.
If you’re looking to grow and not just measure customer interaction, Qualifio might be the customer engagement app for you. You can create new and innovative ways for your brand to interact with customers such as quizzes, polls, contests, personality assessments, and other viral-type marketing content. They also make it easy to post all of your engagement tools to websites, mobile apps, or social networks and have built-in tools to assess and analyze how much audiences are engaging with your custom content.
For small businesses looking to grow and measure their customer engagement, Revetize is a customer engagement tool that allows companies to grow and maintain their referrals, rewards, reputation, and promotion efforts. Small businesses can more easily grow their customer reviews and increase customer loyalty with this easy to use the tool.
5. Google Analytics
Google Analytics is a classic engagement tool and also still a very useful and powerful one. You can measure a lot of customer touchpoints from their easy to use dashboard, such as customer visits, time spent on your website, and what channels brought you new and return visitors. You can track what parts of the world your customer comes from, what kinds of browser and device they use, and much more. All of this data helps you better understand your user.
When it comes to customer engagement, it’s important to not just be able to calculate and measure customer clicks and website visits but also to be able to identify ways to improve engagement, not just in quantity but in quality. Using tools that can both increase engagement and measure what drives engagement are key to creating a solid marketing strategy and improving your ability to meet business goals. The customer engagement software you end up using will largely depend on your business and the goals of your brand, but it’s important to have a software solution in place to support your business and help your company stay competitive.