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Importance of Social Media Marketing in Content Marketing Strategy
July 4, 2019
Smart businesses have been using content marketing for years. Content marketing is a part of an overall marketing strategy that helps entice customers to use…
Best Customer Insight Tools for Actionable Strategies
July 3, 2019
Marketers always have questions: what is getting our customer’s attention and why? What are our competitors doing that our customers find interesting? Is there anything…
Top 10 Content Marketing Autopilot Tools
July 3, 2019
The availability of so many impressive marketing tools seems to make it simpler to focus on revenues. Professionals can understand this as they leverage marketing…
HCL Acquires IBM Products and Launches HCL Software Division
July 3, 2019
The leading global technology company, HCL Technologies, announced that it completed its acquisition of select IBM products for security, marketing, commerce, and digital solutions. As…
Google Launches New SMB Initiative
July 3, 2019
Global tech giant, Google, has released a new tool to help small businesses grow. Dubbed ‘Google for Small Business’, this tool is a way for…
How Community Marketing Can Help Grow Your Startup
July 2, 2019
Being a startup can be an exciting yet challenging phase. Even if you have all your other ducks in a row, you must find a…
How to Use ABM Metrics to Track Sales
July 2, 2019
Account-based marketing, or ABM, has become an important part of the marketing and sales strategy for many businesses. Marketo, a marketing automation company, notes, “ABM…
5 Best Channel Marketing Automation Software for Businesses
July 2, 2019
You may have the most incredible product or service, but without awareness of it, will anyone ever buy it or use it? That’s the power…
Digital Marketers Struggle to Deliver Consistent Omnichannel Experiences
July 2, 2019
Global B2C marketing automation company, Selligent Marketing Cloud, announced the findings of a study that polled marketers about the integration of their technology stack to deliver an…
7 Ideas to Achieve Better Mobile Marketing Success
July 2, 2019
Mobile marketing matters. If you’re looking for the part of your marketing strategy to spend most of your time, energy, and budget improving, a good…
Gartner Magic Quadrant Sales Enablement for Industries: 5 Things to Consider
July 1, 2019
What is Gartner Magic Quadrant? Gartner, a research firm that provides reporting, business insights, tools, and advice for organizations and company leaders, has developed a…
Guerilla Marketing Campaigns that Will Make You Rethink Your Strategies
July 1, 2019
The landscape of marketing continues to change. From traditional advertising methods – like a TV commercial, billboards, and radio spots – to digital marketing that…
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