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Instagram Influencers: All you Need to Know
April 9, 2020
Since its launch in 2010, Instagram remains one of the most popular social media platforms. Hootsuite(1) reports, “Instagram will reach 112.5 million users in the...
A Complete Guide on Customer Data Platform (CDP)
April 8, 2020
What is Customer Data Platform (CDP)? Customer Data Platform (CDP) is marketer-managed database software that organizes and consolidates customer data from multiple entry points into...
Social Media Influencers: All You Need to Know
April 6, 2020
Over the years social media has grown in importance and ultimately changed the way we live our lives. According to oberlo(1), there are 3.5 billion...
Breaking the Market Research Mold: Why the Standard Segmentation Approach Must Evolve
April 6, 2020
Guest Contribution by Carly Napoli, Director of Solutions Engineering at Resonate Every brand on the planet is trying to get closer to its customers and...
Digital Advertising 101
April 3, 2020
Around 95% of online giant Google’s revenue comes from digital advertising. If your business hasn’t yet taken to the digital space, it’s missing out. Compared...
The Definitive Guide On Ad Tech
April 1, 2020
Data is like gold to a marketer. And yet, in an age where companies are constantly collecting consumer information, 76% of marketers(1) don’t make use...
How to Create Award-Winning Interactive Content that Sells: Upcoming Webinar
April 1, 2020
Creating great interactive content is hard enough considering the vast amounts of information that already exists on almost any given topic one can search. But...
The Complete Guide on Mobile Marketing
March 27, 2020
Did you know that more than 70%(1) of businesses consider mobile marketing key for their success? Over 80% of web users have a mobile gadget....
Best Practices For Conversion Rate Optimization
March 23, 2020
If you’re a part of the 68% of businesses(1) without a conversion rate optimization (CRO) strategy, this one is for you. A solid CRO plan...
3 Tips to Make Your B2B Website More Interesting
March 20, 2020
Guest Contribution by James Daniels It’s true that everyone should have a B2B website if they run a business, and some people even have a...
Popular Big Data Analytics Tools and Techniques
March 20, 2020
The term "big data analytics tools"or "big data analytics software" is widely used to refer to the provision of a meaningful analysis of a large...
Business Branding 101
March 19, 2020
Think about this: a consistent brand image across all platforms can boost your revenue by up to 23%(1). If you already have a solid branding...
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