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Marketing used to be less personal and more passive. Advertisers would launch marketing campaigns with radio commercials, tv commercials, billboards, magazine ads, and more methods…

The rise of mobile usage continues to trend upward. It’s easy to see why. Mobile devices are a flexible way to stay connected. Where previous…

Communication is the key to success in all relationships – business and personal. Mobile technology has made much of communication faster and easier. For instance:…

The best marketing and business plans come from data and research. Brands need to understand the market and their target audience to engage effectively and…

Marketing today has taken a new direction where companies make use of mobile apps and mobile technology to create brands for their products. Regardless of…

Mobile device usage statistics point to more media and content being consumed through mobile devices, with 61% of email being opened on mobile clients and…

Marketing is key to getting your product or service in front of your target audience. This is done by different brands in different ways, but…

More people than ever before are accessing information online from their phones – in fact, almost 48% of global internet traffic is done on mobile…

Are your mobile marketing campaigns successful? How can you tell? To determine if you’re producing the best mobile marketing campaigns you possibly can, it is…

One of the most crucial elements of reaching customers is through the mobile phone. This requires mobile testing. Mobile testing is building, running, and analysing…

Investing in mobile marketing is mandatory in our highly-digital society. It is not an option to invest in mobile marketing anymore, it’s mandatory. This is…