Marketing is key to getting your product or service in front of your target audience. This is done by different brands in different ways, but most brands will put an emphasis on design and art into their marketing. Visual elements make a big impact on marketing strategies. When you’re designing your mobile marketing strategy, you need to make sure to focus on art, visuals, and other high-impact pieces of your messaging strategy.
One agency puts it like this, “It’s the first impression you’ll make on your audience – and the timespan in which you have to impress them isn’t very long (seven seconds to be exact!). Every component of a design can be broken down to affect you in its own way…You want your audience to feel an attachment to your brand, and be able to find a way to relate to it…Design is the first form of communication between a brand and their ideal audience, and when targeted the right way – to different age groups, genders, and cultures – it will make them feel something, whether it’s nostalgic, inspired, motivated, or just plain good.”
How does good art improve your mobile marketing strategy?
So the art, imagery, and design that a brand uses to communicate obviously matters. In addition to helping create an emotional experience with users, good art can help do the following things.
1. Better recall
As mentioned above, audiences only have a few seconds to digest the first impression. Art and design make this process much easier and faster. Brand recall is also associated with imagery more than anything else. When you think of your favorite brand or a popular business, what do you think of first? Often, it’s the logo or some distinct element of a print ad or commercial. The phrase “a picture is worth 1000 words” is true for this reason – you can often do a lot more with an image that with words, because of the time to consume and emotions associated with imagery. If it makes it a bigger impact on the first impression, the better the recall will be.
2. More connected storytelling
Using art creates a stronger connection to data or facts being presented. This is particularly helpful in marketing, where good stats can help set you apart from competitors or pique interest in your audience. In mobile marketing, for instance, the app store plays a huge role in how an app is marketed. Using compelling visuals is an important way to show users exactly what features they can expect, and when paired with explanations, creates a consistent, relevant message.
3. More competitive positioning
A good image or interesting art is going to set you apart from your competitors by being more attractive to customers. What “good” art means will depend on your audience and product, but it’s definitely a way to create more interest and brand awareness in your target audience.
4. Personal connection
Art, such as pictures, gives the user an opportunity to not just connect to a brand emotionally, but also to better envision themselves using the product or engaging in the service. When someone can imagine themselves using a product, they are more likely to understand the benefits and get it for themselves.
Art is a hugely important part of developing a mobile marketing strategy, particularly a mobile marketing strategy. A lot of the content consumed through mobile devices is visual in some way and a lot of mobile marketing is done around apps, which can have any number of visual elements from attractive design to massively complicated graphics that make up mobile games. When it comes to mobile marketing, having good art direction for your visual elements is key.