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Much like physical real estate, internet real estate exists. Certain companies own space on various websites and publications that they sell to businesses who want…

Digital marketers have both a challenging job and many tools to choose from to get the job done. From social media ads to Google display…

Automated marketing tools continue to elevate the marketing game of many businesses. Marketing automation allows for companies to not just target their marketing to more…

Business news and how-to website The Manifest conducted a new survey, and the results say that nearly all small businesses (91% of the respondents) plan…

Google, being the innovative tech giant that it is, offers marketers several distinct paid options for digital marketers to use in their advertising campaigns. DoubleClick…

Digital advertising continues to make up billions of dollars in global ad spend, and programmatic advertising is the future of digital marketing and media buying….

We live in a digital age, and while some people do still enjoy reading a physical newspaper, most rely on the Internet for news, shopping,…

Targeted marketing is the key to effective outreach. Even if you have a great product or service, it’s not right for 100% of people 100%…

Marketing professionals and executives are understanding the importance of following media advancements and advertising opportunities. The innovations include media exposure with strong potential ROI impacts,…

Digital advertising has changed the way advertisers communicate with customers. It has given brands nearly limitless options for where marketing messaging can appear and how…

A large part of the business is competition. In a world where everyone has the ability to start a business, thanks to the Internet, standing…

Digital advertising plays a key role in the marketing strategy for most businesses. It allows them to target their audiences more directly and effectively to…