We live in a digital age, and while some people do still enjoy reading a physical newspaper, most rely on the Internet for news, shopping, and more. Even with this knowledge, some digital advertisers are still working to convince senior management of the importance and value of online ads. To aid in the debate, the following are eight ways in which digital ads can help businesses grow and increase their revenue.
1. More Expansive Than Other Options
Print ads are only put out in certain areas, usually in one town/city or county. This limits the number of people who will see your ads. That number is further limited by the fact that most people no longer read print ads. They rely mostly on mobile devices. Digital advertisers can help a business expand its territory by focusing on digital ads.
2. Keeps You Relevant and Competitive
Everything is moving into the digital world, and if something has not yet, it soon will. You can confidently say that at least most of your competitors are using digital ads or getting ready to do so. If your business does not follow suit, you will be drowned out by them.
3. Increase Awareness
Being the go-to spot in your area for what you offer is great. Everyone knows you are there, so they will most likely continue coming to you, but what about everyone else? You can use digital ads to increase awareness all over. Even if you want to stay in your state, Internet marketers can target your ads to that area while making your state aware that you exist.
4. Digital Ads are Seen By a Larger Mix of People
Imagine that you have been targeting one specific group of people with your ads because that is who you were taught or who you expect would be interested. What if you have been limiting yourself and your business? By putting out digital ads, you are getting in front of a larger variety of people and personality types. You might be surprised to find that there are other types of people who love what you offer.
5. Analytics Gained Can Help Improve Your Marketing Strategy
A great thing about digital ads is the analytics you can get with them. These analytics are much more easily gathered than they are when done manually or in other ways. The information gained can tell you things about current and potential customers that Internet marketers can then use to improve a company’s marketing strategy. Learning whom to target and who is not interested can greatly improve the results of any ads and increase the company’s ROI.
6. Keeps You in Front of Current Customers
The thing we see the most of tends to be what we remember the most. If your regular customers are consistently seeing digital ads from your competitors without seeing your ads as well, the next time they need your product or service they will likely go to your competitor. It is a very important part of a business to stay in front of your customers and on their minds.
7. Increase in Sales
Thanks to digital ads putting you in front of so many people, increasing awareness of your business, allowing you to announce sales, and letting you target the right people, sales will increase. The higher the number of people that see your ad, the higher the number of sales.
8. Lower Cost and Higher ROI
Running online ads can cost much less than print ads and/or billboard ads. In fact, some can even be free. And since so many more people will see your online ads and your sales will very likely increase, you will see a higher ROI. Additionally, you can track ROI much easier through digital ads.
Digital advertising can play a key role in business growth and revenue. They can help you determine who to target and how to target them. They can keep you competitive and provide data that you may not get from other avenues. They can be an extremely effective and low-cost way to increase your sales. If you are working to convince your managers to ad digital ads to the strategy, use the points above to prepare a convincing argument.