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All digital marketers are imaginably familiar with Google Ads which is the most commonly used Ad platform for search and display ads across the globe….

Digital display advertising has long been a way to grow brand exposure for the bottom of the funnel buyers in B2B and B2C sales. Much…

Much like physical real estate, internet real estate exists. Certain companies own space on various websites and publications that they sell to businesses who want…

We live in a digital age, and while some people do still enjoy reading a physical newspaper, most rely on the Internet for news, shopping,…

Digital advertising has changed the way advertisers communicate with customers. It has given brands nearly limitless options for where marketing messaging can appear and how…

Looks like all is not well between Google and the EU, as the Union hit the tech giant with another fine exceeding $1 billion last…

In the latest move by WalMart in its prolonged competition with Amazon, the retail chain has moved its online ad sales in-house, as it has…

Podcasts have changed the way that people consume and engage with media. From general news and history, to science, sports, and regional food, there are…

One of the newest trends in advertising is programmatic advertising. Digiday defines it as: “Programmatic ad buying typically refers to the use of software to…

Advertisements from more than 300 organizations and associations — including tech mammoths, significant retailers, daily papers, and government offices — kept running on YouTube channels…

Programmatic advertising is the future of the advertising industry. Programmatic advertising is the new way companies are creating and buying ads. With programmatic advertising, companies…