Guest Contribution by Julian Baring, General Manager-North America, Adform Scrutiny of advertiser use of consumer data has been on the rise for years, and now...
With people spending more time online, digital advertisers must continue to develop new strategies to approach and connect with their customer base. Brand marketers are...
Around 95% of online giant Google’s revenue comes from digital advertising. If your business hasn’t yet taken to the digital space, it’s missing out. Compared...
Data is like gold to a marketer. And yet, in an age where companies are constantly collecting consumer information, 76% of marketers(1) don’t make use...
Businesses have more ways than ever to gather customer data that helps them shape their marketing and customer communications. But privacy and data security are…
All digital marketers are imaginably familiar with Google Ads which is the most commonly used Ad platform for search and display ads across the globe….
Digital display advertising has long been a way to grow brand exposure for the bottom of the funnel buyers in B2B and B2C sales. Much…
Sometimes it seems like in order to simplify a process – like digital marketing and buying ad space – we have to learn another complicated…
Digital marketing makes it easy for brands to get in front of customers – the right customers. With the ability to segment and target audiences,…
Ted Rubin is a leading Social Marketing Strategist, Speaker, Author, Provocateur, CMO of Photofy, and MC/HOST of Brand Innovators Monthly Marketing Summits. In March 2009, he started…
Much like physical real estate, internet real estate exists. Certain companies own space on various websites and publications that they sell to businesses who want…
Digital marketers have both a challenging job and many tools to choose from to get the job done. From social media ads to Google display…
