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Tag: digital advertising

How Programmatic Media Buying Can Imp...

January 18, 2022

Get to know the digital advertising trends in this article

Top 15 Trends in Digital Advertising ...

July 28, 2020

According to dialogtech.com(1), businesses are likely to spend more on digital advertising in the U.S. in 2020 rather than on TV and print ads combined....

Ad Tech and Surveillance Capitalism: ...

April 20, 2020

Guest Contribution by Julian Baring, General Manager-North America, Adform Scrutiny of advertiser use of consumer data has been on the rise for years, and now...

Display Advertising Trends

New Trends in Display Advertising to ...

April 13, 2020

With people spending more time online, digital advertisers must continue to develop new strategies to approach and connect with their customer base. Brand marketers are...

Digital Advertising Explained

Digital Advertising 101

April 3, 2020

Around 95% of online giant Google’s revenue comes from digital advertising. If your business hasn’t yet taken to the digital space, it’s missing out. Compared...

Advertising Technology (Ad tech) explained

The Definitive Guide On Ad Tech

April 1, 2020

Data is like gold to a marketer. And yet, in an age where companies are constantly collecting consumer information, 76% of marketers(1) don’t make use...

Digital Advertising Companies Know What You Did Last Night

Digital Advertising Companies Know Wh...

September 30, 2019

Businesses have more ways than ever to gather customer data that helps them shape their marketing and customer communications. But privacy and data security are…

Bing Ads vs Google Ads

Bing Ads vs Google Ads, Choose What Y...

July 15, 2019

All digital marketers are imaginably familiar with Google Ads which is the most commonly used Ad platform for search and display ads across the globe….

Banner Ads to Brand Your Business

How Banner Ads Help to Brand Your Bus...

June 20, 2019

Digital display advertising has long been a way to grow brand exposure for the bottom of the funnel buyers in B2B and B2C sales. Much…

Choosing a Demand-Side Platform

5 Things to Know When Choosing a Dema...

June 14, 2019

Sometimes it seems like in order to simplify a process – like digital marketing and buying ad space – we have to learn another complicated…

Cross-Channel Marketing for Digital Agencies

How Important Is Cross-Channel Market...

June 10, 2019

Digital marketing makes it easy for brands to get in front of customers – the right customers. With the ability to segment and target audiences,…

Ted Rubin

Ted Rubin on Social Media Success and...

May 31, 2019

Ted Rubin is a leading Social Marketing Strategist, Speaker, Author, Provocateur, CMO of Photofy, and MC/HOST of Brand Innovators Monthly Marketing Summits. In March 2009, he started…

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