Running events well can be part of growing and maintaining a successful business. Event planning can be stressful, but it doesn’t have to be. Working with event planning companies can help make the process much smoother and help your event go off without an issue.
If you’re a small business looking to make a big splash, you might need to get some help planning your next event. You can make a big impact by partnering with an event consultant or working with event planning companies to help make the most of your next meeting or conference. Or maybe you’re a big brand with a bigger product launch that you have to get right to make sure you get to market successfully. From holiday parties to professional conferences and conventions to brand launch events, it’s possible to host a better event by hiring the best help.
What are event consultants?
According to Career Trend, “An event consultant’s primary duty involves planning special events for individuals and businesses. They also work with wedding planners, party promoters and venue managers to organize events.” Businesses might be the leader in their industry space, but they don’t necessarily have the right people in place to handle event planning – in that case, it’s best to hire the experts in the event planning space.
The professional event planning space is huge, and businesses have plenty of options when it comes to finding the right event planning consultants. Firms dedicated to event management are hired to help businesses form corporations, associations, non-profits, government agencies, and other companies with event planning and execution to make sure that every event is a success.
The top event planning companies for your business to consider
MKG is an event planning agency who work primarily with brands in New York City and Los Angeles. Their experience and their research help them stand apart from their competitors. They offer insightful research to their clients that can lead them to the best event strategy decisions. They also work on exhibit and environmental design, event production, brand experiences, brand launch events, and much more. They’ve established a name for themselves in the event planning space and worked with brands from BarkBox to Google to Audi to Delta Airlines and more.
Rafenalli is known for their ability to create one of a kind events. They specialize in events that “tell a story” or connect to something bigger than the event itself. Their unique events are often described as “unforgettable” and while they primarily work in Boston, New York City, and Palm Beach; while they have done a lot of work planning and hosting weddings, they also have success in planning and executing corporate events and non-profit events. They’ve event planned events for celebrities like Chelsea Clinton and Matt Damon.
The Special Event Company host meeting events and conferences all over the world, including reward and recognition events, leadership meetings, fundraisers and galas, grand openings, product launches, team building events, campaign kickoffs, and more. They’re an end-to-end solution for all event planning, including theme development and event design, venue and hotel sourcing, installs at trade shows, set and stage design and management, social media management for event, professional event staffing, design, and more. They’ve been involved in events such as AYA Global Congress in 2017 and the NHL All-Star Weekend Party.
How do you hire the right event consulting company?
The organizations above are just a handful of options available for you and your business needs. How do you choose the right one to handle your event or consult on your event project? Here are some tips for finding the best event planning companies to help you host your best event.
I. Keep an eye on your budget
One of the best ways to find – or eliminate – certain event companies to work with is to create a budget and commit to it. A budget is one of the best ways to guide your event planning and your event consultant hiring.
II. Understand what your event needs are
Maybe you don’t need a company to come in and plan an event from start to finish; maybe you just need help figuring out a concept or staffing the event. Or maybe you need help creating a leadership conference – you don’t want to end up working with an organization that only plans weddings or graduation parties. Make sure the event company really aligns with your needs.
III. Get references
You want more than a company that has a lot of big names associated with it – you want to make sure they’ve created the best experience possible for those clients. Before you sign a contract or begin working with an event planning company, check references and ensure that you’re getting the right partnership for you.
Getting your event right is important – your name is going to be associated with something that many people will experience or hear tell of second hand, so it’s important that it’s successful to maintain a positive association for your brand. Using event consultancy services can ensure that your event marketing and event execution are effective.