Maren Hogan is a seasoned marketer, writer and business builder in the Human Resources and Recruiting industry. As the Founder and CEO of Red Branch Media, an agency offering marketing strategy and outsourcing and thought leadership to HR and Recruiting Technology and Services organizations internationally, Hogan is a consistent advocate of next generation marketing techniques.
She has built successful online communities, deployed brand strategies and been a thought leader in the global recruitment and talent space. You can read more of her work on Forbes, Business Insider, Entrepreneur, and on the Red Branch Media blog.
In this wide ranging interview, Maren Hogan discusses the special meaning behind the name of her company, Red Branch Media and how to stand out in a highly populated and saturated world of marketing. She also talks about the role data plays in HR technology and the #1 mistake she sees B2B marketers making when attempting to market in the HR space.