How to Use ABM Personalization in Your Marketing Campaigns

By Danni White - Published on June 6, 2019
ABM Personalization in Marketing Campaigns

Have you ever wondered how to apply account-based marketing personalization to your campaigns?

Many marketing professionals are pressured to grow their revenue pipeline from launching campaigns with account-based prospects. The foundation for any ABM is personalization and focuses on prospective or targeted accounts that will help to grow your bottom line. This is one reason it is critically important to understand personalization at its core.

This video discusses how to effectively use account-based marketing (ABM) personalization in your B2B marketing campaigns. Effectively customizing content is one of the most effective ways to respond to this demand for unique experiences and targeted content.

Account-based marketers are aware of the value that message customization plays in their overall strategy for ABM.

There are three levels of ABM personalization that can be implemented in your marketing campaigns.

Level 1 — Highly customized messages that focus on higher value offers.

Level 2 — Create a mix of messaging types, using a smaller percentage of customized messages. The larger portion will focus heavily on the use of templates.

Level 3 — Create customization on a smaller scale.

 

To ensure B2B markets are strategically aligned with creating personalized campaigns and growing the sales pipeline, ABM personalization must be implemented. It is a proven method to present content that will yield measurable sales results.

Danni White

Danni White | Danni White is the Director of Content Strategy and Development at Bython Media and the Editor-In-Chief at TechFunnel.com, a top B2B digital destination for C-Level executives, technologists, and marketers. Bython Media is also the parent company of OnlineWhitepapers.com, BusinessWorldIT.com, List.Events, and TheDailyPlanIOT.com.

Danni White

Danni White | Danni White is the Director of Content Strategy and Development at Bython Media and the Editor-In-Chief at TechFunnel.com, a top B2B digital destin...

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