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Guest Contribution by Dmitri Lisitski, Cofounder and CEO, Influ2 For the last few years, account-based marketing (ABM) has been the go-to solution for B2B marketers…

Account-based marketing, or ABM, has become an important part of the marketing and sales strategy for many businesses. Marketo, a marketing automation company, notes, “ABM…

Account-based marketing and content marketing are regularly part of modern marketing conversations and for good reason. They both serve as methods to help grow business…

Account-based marketing is many times an important factor in marketing campaign success. Programmatic advertising is an effective way to increase revenue and improve customer relations….

Have you ever wondered how to apply account-based marketing personalization to your campaigns? Many marketing professionals are pressured to grow their revenue pipeline from launching…

For companies looking to efficiently create and manage their account-based marketing strategies, Salesforce is an incredible tool. As a CRM platform that brings departments together,…

Account-based marketing has the potential to help grow your company revenue and help your business meet and surpass sales goals. Through a more deliberate, strategic…

Imagine if your sales and marketing efforts were concentrated onto a few high-value accounts instead of spreading out over the masses, trying to gain as…

Marketing is both an art and a science. The data that companies gather – information about their current customer, past marketing initiatives, market trends, industry…

Marketing has had a long history in the business world. From the early days in ancient Roman times with vendors yelling out to the passing…