Marketing automation is a crucial part of most business’s marketing plans. It enables businesses to target customers with more personalized messaging that relates to that customer base’s unique needs and challenges. Because of the growth of this technology that enables better connections with customers, it’s hard for some businesses to decide with a marketing automation platform is best for them.
A good choice for many B2C business’s is SALESManago, one of the fastest growing software companies in Europe. They have several different tiers of programming, from basic which offers features like email marketing, lead generation, live chat, and website visitor identification all the way to enterprise, which includes mobile marketing, A/B/X testing, social media management, Facebook ads, dynamic remarketing, custom dynamic content, custom IT development and integrations, and much more. It’s a great tool for any size B2C business and had easily be scaled as companies need more information, metrics, and solutions.
Want to drive up your B2C marketing results? Check out SALESManago
Here’s how some of their program features help connect businesses to more B2C customers.
You need to know how your marketing efforts are performing, and the SALESManago analytics tools can help businesses understand how each customer segment and automated action is performing across their campaigns and platforms. This data helps them adjust campaigns as needed to reach the maximum number of people.
2. Mobile marketing
“Design for mobile first,” many UX experts say. Because more people are consuming information mostly or exclusively through mobile devices like smartphones and tablets, it is important to have a marketing tool that centers on understanding mobile marketing metrics and campaign activity. SALESManago even monitors in-app user activity and helps build segments to target based on geolocalization
3. Predictive product recommendations
People don’t want to be sold to, but they don’t mind being suggested to. Just like Netflix and Amazon, SALESManago helps your business make product recommendations to customers based on their purchasing behavior and preferences.
4. Customizable dynamic emails
The secret to a great email? Customization. Creating dynamic emails gives marketers a better way to reach their clients and SALESManago can help with the creation, deployment, and analysis
5. Website testing and optimization
SALESManago helps you perform various A/B testing for contact forms, landing pages, product recommendations, and more so that you can tell what customers respond to better in your marketing.
6. Chat feature
This is a great customer service tool. Easily use Facebook Messenger to interact with customers seamlessly, answering questions or providing information that enhances the customer experience.
7. Facebook lead ads
You can easily integrate your SALESmanago account you’re your company’s Facebook page to capture new leads in your database and reach them in other channels. If a customer that follows your Facebook page but has never given you their contact information, you know how a way to reach them better, including targeted ads on their timeline and potentially emails from your company.
8. Accurate website visitor tracking
Most businesses need to know where their customers have been on their website to know what works for the individual. SALESManago helps you track all your customer’s actions, from visited pages to buttons clicked to videos watched. Did your customer fill out a form, scroll down a whole page, or click on a picture? This tool will tell you. It can even help you understand what kind of device a person is using when they visit your page, as well as the operating system for the software they have. Having this information helps you understand what customers are looking for in a website experience and allows you to use this data to implement useful changes in the future.
Overall, SALESManago is a robust tool for B2C marketers who need powerful marketing at their fingertips. With tons of features and benefits, it gives marketers all the tools they need.