Ed Breault Talks About Idea Lab, His Marketing Journey, and Aprimo’s Story (WATCH)

By Danni White - Last Updated on January 7, 2020
Ed Breault CMW

Ed Breault is the vice president and head of marketing at Aprimo, a Chicago-based marketing technology company that offers enterprise scale digital asset management, marketing resource management, and through-channel marketing automation to help marketers and CMOs govern and grow their brand digitally.

As Aprimo’s head of marketing, Ed drives the company’s marketing strategy and operations including content marketing and demand generation. He also played a key role in helping to rebirth the company into a leader in the field of marketing resource management and digital asset management.

We had the privilege of talking to Ed at this year’s Content Marketing World in Cleveland, Ohio. He shared his thoughts on Idea Lab, a solution that helps marketers move through the creative process from ideation to distribution quickly, as well as how he got into marketing and Aprimo’s journey.

Below is our interview.

 

Danni White

Danni White | Danni White is the Director of Content Strategy and Development at Bython Media and the Editor-In-Chief at TechFunnel.com, a top B2B digital destination for C-Level executives, technologists, and marketers. Bython Media is also the parent company of OnlineWhitepapers.com, BusinessWorldIT.com, List.Events, and TheDailyPlanIOT.com.

Danni White

Danni White | Danni White is the Director of Content Strategy and Development at Bython Media and the Editor-In-Chief at TechFunnel.com, a top B2B digital destin...

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