Ed Breault is the vice president and head of marketing at Aprimo, a Chicago-based marketing technology company that offers enterprise scale digital asset management, marketing resource management, and through-channel marketing automation to help marketers and CMOs govern and grow their brand digitally.
As Aprimo’s head of marketing, Ed drives the company’s marketing strategy and operations including content marketing and demand generation. He also played a key role in helping to rebirth the company into a leader in the field of marketing resource management and digital asset management.
We had the privilege of talking to Ed at this year’s Content Marketing World in Cleveland, Ohio. He shared his thoughts on Idea Lab, a solution that helps marketers move through the creative process from ideation to distribution quickly, as well as how he got into marketing and Aprimo’s journey.
Below is our interview.