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The new year brings a ton of new trends. We are almost two decades into the 2000s (crazy right?) During these past 20 years, we…

Ed Breault is the vice president and head of marketing at Aprimo, a Chicago-based marketing technology company that offers enterprise scale digital asset management, marketing…

The best way to create loyal customers is to build digital, connected, and adaptive customer experiences. Customers today have more choices between devices, channels, and…

Marketing trends and how they help your business How does marketing help your business grow? The American Marketing Association defines marketing as: “Marketing is the…

Great marketing requires the latest innovative marketing technology  The latest and greatest innovative marketing technologies have allowed businesses to reach and market to customers more…

Just like technology, marketing is evolving at a rapid pace. Technology has initiated a paradigm shift in the way marketers approach customers and customers react…

Marketing has evolved constantly over the past few years, and technology has caused a paradigm shift in the way marketing techniques are executed. While marketing…

Cognitive computing is the girl-next-door for marketers. The rise in big data, artificial intelligence, and programmatic advertising makes cognitive computing a necessary knowledge base. According…