9 Visual Tools to Improve Your Brand on Social Media

By Emily Pribanic - Last Updated on January 6, 2020
Best 9 Visual Social Media Tools to Improve Your Brand

Since audiences engage more with brands that utilize visual social media tools, having an arsenal of the best visual tools on the market is essential to create better connections with your audience members.

Visual Tools Are Essential to Improve Your Social Media Business.

A good social media marketing strategy requires visual social media tools to not only increase engagement with your audience but to convey a cohesive message as well.  Whether you’re adding emojis to your graphics, producing animated videos or sharing infographics with your social media audience, visual tools are essential to creating engaging content your audience will want to consume.

With the right visual social media tools, you’ll not only be able to create engaging images and infographics but manage your social media business as well. From visual presentation ideas to visual content creators, having the right visual tools in your arsenal will allow you to create content that appeals to your audience and connect with them better. Let’s take a look at some of the best visual social media tools on the market that can help you create a more cohesive visual social media marketing strategy. 

Visual Social Media Tools


This versatile photo and graphics editing tool allows you to edit images and put together an entire design. This inexpensive software allows you to create something your audience will love and even offers helpful tutorials that will walk you through the process of creating engaging, visually appealing content.


One of the best visual social media tools around, Tailwind started as a Pinterest management tool and has recently added Instagram management to their capabilities. Tailwind offers users analytics to help them track the success of their posts and follower growth. For only ten dollars a month, Tailwind is an essential visual content creation tool to add to your arsenal.


Creating animated videos and presentations is easy with this visual presentation tool. Moovly allows you to choose what video style you want to create and even provides templates to use or create your own from scratch. With its library of objects, texts, colors, animations, sounds, and voice tools, you can create a truly unique animated video or presentation with Moovly.

animated videos and presentations

Visual Presentation Tool


Another visual content creator, Snappa allows you to design professional quality infographics in minutes. With its optimized templates and its drag and drop features, Snappa offers over 500,000 high-quality stock photos to help you create one of a kind infographics your audience is sure to love.


An arsenal of visual social media tools is not complete without a proper infographics tool to help you create unique designs that engage your audience. Piktochart offers hundreds of templates and icons and even allows users to integrate the tool with other visual tools like SlideShare, PDF, and more. This visual content creator allows users to customize every part of their design by tweaking and editing graphics, backgrounds, text, and even allows you to upload your own files.


GIFs are great visual social media tools that audiences love. GIFs allow you to easily showcase your brand, products, and company culture on your social media accounts. With MakeaGIF, you can create unique GIFs from your own images, YouTube videos, webcam videos, and other video files. MakeaGIF is a great visual content creator that allows you to add a more personal and unique face to your brand.

Best Visual Social Media Tools

Visual Social Media Tools


Audiences love emojis as they have become universal in online conversations. Emojis allow you to add personality to your content and with EmojiOne, you can easily incorporate emojis into your custom graphics. This completely free visual tool allows you to add their extension to your web browser and even download their complete emoji library to use on all your visual content.


One of the best visual social media tools around, Magisto allows you to create amazing, unique videos from your photo and video files. Available on many platforms including desktop, Android, and iOS, Magisto can help you create professional-looking videos that will engage and excite your audience.


This visual content creator gives users access to thousands of templates and assets that make it easy to design images, create presentations, infographics, and even reports. Visme even gives users access to graph and infographic widgets, making it an essential visual social media tool to add to your arsenal.

Visual content is essential to engage audiences and without the right visual social media tools as a part of your social media marketing strategy, your audience is not engaging with your brand in the proper way. Which visual social media tools do you use to create a better connection with your audience? What visual tools, if any, would you add to this list?

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing since she was young and has a creative imagination. She lives in Dallas, Texas with her family and two cats.

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing s...

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