7 Reasons Programmatic Advertising Will be the Future of Media Buying

By Danni White - Last Updated on January 6, 2020
Future of Media Buying

Marketing professionals and executives are understanding the importance of following media advancements and advertising opportunities. The innovations include media exposure with strong potential ROI impacts, planning improvements for successful advertisements, and affiliate marketing opportunities.

The future of media buying will provide avenues for promotions that make it nicer for those professionals providing marketing and advertisements. Giving brands more options for where marketing information is provided is part of the trending improvements for digital advertising. Target market appeal is improving as relevant audience messages can match up demographic information with digital advertising opportunities. These improvements can include additional personalization for customers and improved marketing campaigns for advertisers.

Why programmatic advertising will be the future of media buying

The following summarizes 7 reasons programmatic advertising will be the future of media buying.

1) Supply-side Platforms and Additional Functionality for Buyers

Programmatic advertisement buying opportunities can refer to the software used to purchase digital ads. Some marketing professionals are used to the traditional process that included proposals, negotiations, and drop off orders. Cost cutting and speed to market are part of the improved efforts with purchased digital ads offering technological innovations to simplify the advertising and purchasing process.

The available software for programmatic advertising is more enticing for media buying and marketing executives focused on a greater reach while optimizing their marketing budget. Noticing the improvements with supply-side platforms (SSP) is part of the trending innovations brought forward with programmatic advertising. Another reason programmatic advertising will be the future of media buying is focused on the expanded functionalities and ad-exchange mechanisms for publishers.

2) Programmatic Advertising with Target Market Appeal

The data management platforms (DMP) are part of the software that helps marketers reach the target market audiences. These databases include the collection and analysis of market information with segmenting that appeals to marketers as they find the people for their ad messaging. For example, supply-side platforms for digital marketing are positioned nicely for publishers to connect directly. All of this translates into more targeted opportunities for marketing professionals and advertisers. Media planners are also able to envision a smarter way of building strategies as the future of media buying provides additional opportunities for digital ads.

3) Transactions with Ad Optimizations

Supply-side platform features provide opportunities for websites to display digital ads with browsers. The ad inventory space is gaining immediate visibility with space instead of the traditional print ads that required weeks or months for booking the ads. These quicker transactions provide ad optimizations with potential cost-cutting and immediate results. Marketing professionals can be seen as successful immediately as programmatic advertising is available for media buying.

4) Geographical Target Marketing

With focused target marketing, advertising space is available to allow businesses and brands to be marketed directly to relevant markets. The supply-side platforms with digital marketing offer the target market appeal and justified ad expenses for branding and company messages. Cost savings is an opportunity with such improvements as marketing professionals have more opportunities to improve a digital marketing approach that is flexible and customizable.

5) Programmatic Advertising with Opportunities Provided by Supply-Side Platforms

Branding with videos, displays, and other types of digital advertising can be used for marketing promotions. Even multi-channel opportunities are available with supply-side platforms supporting goals for marketing professionals. Arranging campaigns is simplified with the available platforms for programmatic advertising and analyzing results is easier for developing the best ad strategies. This type of target marketing is considered a significant improvement with available functionality to optimize content and choose the most appropriate ad networks.

6) Support for Advertising Goals and Marketing Campaigns

The planning for campaign dates and ad spaces is improving for digital advertising. The available software with supply-side platforms enables better support for advertising and marketing campaigns. Also, automating content is becoming easier with the software that utilizes data to determine which ad networks will be the best opportunity. Timing for marketing campaigns and improved displays of content can be supportive of overall advertising goals with programmatic advertising.

7) Additional Opportunities for Branding with Community Support

Programmatic advertising is the future of media buying. The technology improvements offer more opportunities for businesses of all sizes to get involved in new ways. Community support may be a focus as part of the branding efforts for companies, and programmatic advertising can be automated with specific target markets that help with overall marketing and promotions.

Danni White | Danni White is the Director of Content Strategy and Development at Bython Media and the Editor-In-Chief at TechFunnel.com, a top B2B digital destination for C-Level executives, technologists, and marketers. Bython Media is also the parent company of OnlineWhitepapers.com, BusinessWorldIT.com, List.Events, and TheDailyPlanIOT.com.

Danni White | Danni White is the Director of Content Strategy and Development at Bython Media and the Editor-In-Chief at TechFunnel.com, a top B2B digital destin...

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