Use influencer campaigns across social media channels to reach your marketing potential.
Here are some examples of great influencer campaigns, with tips about how you can create your own influencer marketing strategy.
Influencer marketing is an important part of any well-balanced marketing campaign. It’s a focused marketing strategy that identifies a leader in a social space – someone with a large following or influence in their community or industry. A company will them compensate them by asking for a review of their product or service that they’ll advertise on their social channels or a sponsored blog post that calls out their brand in some way, to bring more recognition and reach people. This is effective because it reaches a new audience that otherwise may not have heard of the company or product, and introduces it through an endorsement from a trusted source – someone they’re already following and familiar with.
One of the best ways to understand how to best execute influencer marketing campaigns for your business is to look at successful examples from other brands. Here are some of the best advertising campaigns where brands have used influencers to gain better recognition and awareness among social channels.
Tips for Instagram
Instagram is where you can find many impressive marketing campaigns that utilize influencers. Adidas partnered with popular YouTube yoga instructor Adriene Mishler and she took to her Instagram to showcase pictures of herself sporting the brand’s gear during her yoga practice.
Takeaway tip: Instagram influencer marketing is dependent on finding a good fit between the brand and influencer Find your audience – in this case, this influencer campaign was successful because it paired a yoga instructor with an athletic brand and showed how yogis could use Adidas in their everyday life.
Tips for Facebook
Another example of social influencer marketing was Jessica Simpson’s support of Weight Watchers. Not only did you see her on commercials talking about how important the Weight Watchers system was, but you saw her in their social ads on Facebook, as well as her own social posts where she talked about the product and its importance in her life.
Takeaway tip: You can create successful advertising campaigns when you amplify your message across media channels. Not only was she doing influencer marketing on her own social channels, making an impact on her own followers, people were additionally influenced by commercials and print ads that reinforced the partnership and her support of it.
Tips for Snapchat
You can find plenty of social media influencer examples on Snapchat. Snapchat offers brands the opportunity to have influencers “takeover” their Snapchat channel for a short time, boosting engagement with that brand’s channel. Makeup brands Sephora and Clinique asked beauty-product guru Hannah Bronfman to use their Snapchat platform to review products, give reviews, and generally help to boost awareness among her followers who were told about the takeover and engaged with the content when it was published.
Takeaway tip: Pay attention to new social media campaign channels. Snapchat may be newer, but its influence among consumers already strong. It has high usage rates and is a good place to run ad campaigns in the form of a Snapchat takeover. Brands that have used this method of influencer marketing have garnered increased brand exposure and awareness.
When putting together ad campaigns, ask yourself if influencer marketing campaigns make sense for your brand. If you can find the right partner, some of your best marketing might be in the form of influencer marketing. Have you noticed any impressive marketing campaigns that utilize influencer marketing in your industry?
