Marketing communication is a process in which we use numerous integrated tools to communicate with the target audience. simply put, marketing communication is a combination of diversified programs and various communication tools to increase the sales cycle.
However, it is difficult to chase the perfect mix of marketing and communication. Only 28% of marketers(1) are satisfied with their results. The rest still try to find new ways to get in touch with the target audience.
What are Marketing Communication Tools?
Simply put, the tools that help your marketing team to support sales and generate awareness about your product or brand are known as marketing communication tools. The main purpose of marketing communication tools is to connect with the target audience effectively, regardless of the mode of communication.
List of Marketing Communication Tools
Following are the best 18 marketing communication tools to reinforce your brand message and promote sales:
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Advertising
This is one of the biggest communication tools that marketing teams have. The greatest advantage of this mode is that it can be paid and unpaid, both. Advertising has a wide reach and great for small-scale companies or start-ups that are going low on the marketing budget.
Advertising is based on above the line marketing. So, it is ideal for brands that do not have much exposure or a target audience.
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Sales promotion
The sales promotion tool is all about promoting your product. It is a great communication tool, particularly because of direct interaction with the customers. One of the benefits of sales promotion is that you can promote the product directly to the consumer effectively and promptly. It builds brand loyalty and helps your brand to flourish.
Sales promotion comes in all forms such as free samples, gift vouchers, discounts, deals, etc.
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Direct marketing
In today’s world, we regard online marketing as direct marketing. Direct mails to get prospects and lead have more benefits than conventional marketing.
Thanks to personalization tools, consumers find direct mails and catalogs easier to process. Moreover, direct online marketing yields a high response rate as compared to traditional marketing. Commercials do not catch much attention but giving access to consumers in receiving messages can definitely change the game.
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Email campaigns
Email marketing is another great tactic for marketing communication. Overall, it enables a brand to generate more leads and prospects while driving traffic to their official website. Moreover, this marketing tool is a self-lead-qualifying process.
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Newsletter
Likewise, newsletters are a great way to nurture prospects and leads. If you have a strong list of recipients, you can send personalized content straight to their inboxes. This tactic enables you to drag them to sales funnel pages. Consequently, keeping them engaged with your brand.
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Personal selling
Think of it as a great communication tool in which the salesperson goes to the potential customers himself and promote the product through its benefits and features.
While doing so, a salesperson must follow the dynamics of AIDAS. This is a mandatory cycle to follow if you are looking to increase the sales.
Even though personal selling requires a lot of hard work, the results are usually positive. So, you can say it’s a long shot but its worth it.
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Public relations
With this tool, you can improve your brand’s image and place in the market. Maintaining public relations with influential people across the industry is a great tool to grow your business.
Using this tool at the right time and in front of the right people can help you increase sales dramatically. One of the greatest advantages of this tool is that you do not have to spend much on public PR campaigns as publicity is not a significant part of public relations.
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Social media
Social media allows the brands to reach a wide base of the target audience while promoting their products and company values through videos, ads, photos, videos, and great content.
For example, Tiktok has become a broad platform for brands to reach consumers through video makers.
Potential customers, nowadays, love to connect to the brands using social media platforms. Other than that, you can even put up testimonials on these platforms to attract more customers in the long run.
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Catalogs
The primary use of catalogs is to announce the launch of a new product. However, the key to success lies in holding a true value proposition. Catalogs, when combined with email marketing are a great way to convey information to your potential and existing customers.
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Trade shows
Trade shows are becoming more and more popular. With the pandemic going on, online trade shows are becoming a thing now. Many brands are adopting and hosting trade shows to introduce a new product/service.
A trade show is a great chance for the customers to meet the brand representative and give valuable feedback.
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Seminars
Seminars can make or break your brand in the industry. It is a great tool for you to engage with customers. but how? Well, you can invite a lot of customers so that they can learn about your brand or service. However, seminars are not hosted for product promotion. The main purpose is to give valuable knowledge to improve the brand’s loyalty.
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Webinars
Webinars have the potential to establish your brand/company as a thought and successful leader in the industry. In fact, it is an outlet where consumers can learn more about your brand’s values, beliefs, and objectives.
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Forums
Forums hold great importance when it comes to communication with the consumers. The main benefit of forums is that you can use it to address various on-going issues and topics. Moreover, you can relate the current world affairs to your product and even use them to increase your sales.
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 Surveys
Surveys are great for getting valuable feedback and improving your business.
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Mobile apps
Creating a mobile app for your brand to shop online is a great way to reach a wide base of consumers.
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Podcasts
With podcasts, you can discuss a new topic or a Fashion trend with the visitors. It helps to keep your customers engaged.
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Sponsorship
Sponsorship can help you reach customers on a global basis. Moreover, it can place you above your competitors in the market.
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Interactive marketing
Event-based marketing is a great tool to increase conversions, ultimately leading to more sales. It tends to bring a lot of audience engagement and feedback from valuable customers. Other than that, a successful interactive marketing plan can make you go viral on social media.
Final Thoughts
By utilizing and combining some of the above marketing communication tools, you will be able to deliver your brand’s message clearly, loudly, and with more transparency. Communicating with your audience will help you build your brand in the future. Therefore, streamlined marketing communication campaigns and solutions can definitely improve your sales and brand image.
