Essential Marketing Communication Tools for a Good Marketing Campaign

By Emily Pribanic - Last Updated on February 7, 2018

Any good marketer knows the importance of the utilization of marketing communication tools in a marketing campaign. A good marketing communication strategy is the best way to effectively reach an audience.

The right marketing communication tools are important for any marketer to be successful. Not only the right tools are necessary, but utilizing them in the best way is also a must. Any good marketer should have a marketing communication plan to use for each specific marketing campaign.

List of Marketing Communication Tools

  • Advertising
  • Direct Mail or Email Campaigns
  • Social Media
  • Trade Shows, Seminars & Webinars
  • Newsletters & Catalogs

These top five important marketing communication tools are the best and most basic ways to communicate with an audience. Advertising as a tool for marketing communication is used to increase awareness. Advertising can be very useful as long as it is done correctly. Big mistake companies can make after determining the objectives and defining the audience is to not fund the ad campaign well. A good rule of thumb to follow is to not run any ads unless they are funded for the full program. Direct mail and email campaigns can be effective in generating leads but it is best to make sure the offer lines up with the targeted audience. Social Media is an excellent way to provide audiences with information about your brand. A few mistakes a company can make, though, is to not engage with their audiences enough, get defensive over social remarks and not gather the information provided to improve products or services. Trade shows, seminars and webinars are great tools to address issues, generate leads and introduce a new product or service. A good newsletter or catalog will get the attention of audiences and offer them the true value of the product or service.

Marketing Automation Tools

Marketing automation tools can be very beneficial to a business and a marketing campaign. Some major problems businesses face, though, is the fact that there are many options out there and it is hard to know which one is the best. Of all the marketing automation tools available, there are seven major ones that are best to use.

  • Marketo
  • Eloqua
  • Constant Contact
  • HubSpot
  • ExactTarget/Pardot
  • Userfox

Marketo is excellent for any company that will make use of the tool’s many features and goes beyond basic marketing automation. Eloqua is enterprise-level software and expensive but, a great option if CRM integration is important. is great for companies looking to get started with marketing automation, or any company looking for more advanced functionality that also requires flexibility and customization. Constant Contact and Hubspot are ideal for small businesses that want to quickly get involved with organized email marketing and won’t require advanced functionality down the line. ExactTarget goes above and beyond marketing automation and is for any company looking to do just that. For any tech company looking to get involved with marketing automation, Userfox is perfect.

Marketing Communication Methods

There are many marketing communication methods that a marketer can use. Advertising, Personal Selling, Sales Promotion, Direct Marketing, Public Relations and Sponsorship are some of the best methods for marketing communication out there. Personal selling is great for face-to-face selling. This type of selling allows businesses to put a face and attitude to their brand and to address any concerns a customer may have. Sales promotion is great for boosting sales and revenue. Public relations are a way to get people talking about the brand without paying them and any good marketer knows that word of mouth can be very beneficial for a company. Sponsorships are great ways to get your message to your audience in a different way like a 5K.

Marketing communications tools are excellent ways to promote a company’s product or image. When used properly, these tools make a marketing campaign strong and effective. A good marketing communication strategy is the best way to make sure a company gets the best message to their audience.

Emily Pribanic

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing since she was young and has a creative imagination. She lives in Dallas, Texas with her family and two cats.

Emily Pribanic

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing s...

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