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Social Media Marketing (SMM) – Guide
January 24, 2020
Social media is everywhere and has literally changed the way that we live our lives. It’s powerful, ever-changing and it's here to stay. The network...
How Marketing Automation Can Help to Increase CLV
January 23, 2020
Marketing automation has been used as a business practice to help increase efficiency in marketing practices, reduce overhead costs, and increase net profits. It has...
Time to Think About Brand Suitability, Rather Than Just Safety
January 14, 2020
Guest Contribution by Mario Diez, CEO, Peer39 The programmatic advertising era has brought countless stories of big brands appearing alongside less reputable or inappropriate content....
The Pros and Cons of Email Marketing
January 14, 2020
Guest Contribution by Sarah Noel Block Marketing is like dating. If social media is casual flirting, email marketing is the honeymoon stage of a relationship....
Jeff Bullas Discusses Digital Marketing, Blogging Success and Challenges across the Digital Landscape
January 13, 2020
Jeff Bullas is a digital entrepreneur (JeffBullas.com), author, marketer and international keynote speaker and works with brands to optimize their global digital brand with emerging...
3 Ways Brands are Using UGC on Social Platforms
January 13, 2020
Guest Contribution by James Daniels User-generated content (UGC) can come from any text or media that is uploaded by a site user. This can be...
How SEO Actually Fits Into an Inbound Marketing Strategy
January 10, 2020
Guest Contribution by Mike Khorev Many marketers and business practitioners understood that SEO and inbound marketing are very important to each other. However, at the same...
Benefits and Challenges of Mobile Marketing
January 3, 2020
According to Statista, there will be an estimated 3.5 billion smartphones in 2020. Mobile phones are becoming more important, whether to call, search the Internet,...
27 Ultimate Benefits of Marketing Automation
January 2, 2020
In today’s business world marketing automation has become a key requirement. Essentially it has to do with enhancing the effectiveness of critical components of a…
The Forces that Will Transform In-App Advertising in 2020
December 23, 2019
Guest Contribution by Glenn Fishback, Chief Revenue Officer, Smaato In-app advertising remains one of the fastest-growing and most dynamic sectors of the digital ecosystem. Although in-app…
NextGen Marketing: How Artificial Intelligence Is Accelerating Marketing Performance
December 17, 2019
Guest Contribution by OWOX A few decades ago, companies strived to be “dot-coms.” But today, even the next-door bakery offers online delivery. The same story…
The Data Science Behind Fraud Detection in Affiliate Marketing
December 16, 2019
Guest Contribution by Mike Halloran, Senior Product Marketing Manager, Partnerize The estimated cost of digital ad fraud worldwide is predicted to rise from $19 billion in…
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