The use of social media influencers in marketing continue to grow and has yet to peak. Businesses use social media to connect and interact with customers, promote products and services and to build brand loyalty. Social media influencers have the ability to connect with that audience and obtain the credibility to persuade other users based on their thoughts and recommendations. The following is a list compiled of the top social media influencers based on engagement and reach to help you in your marketing strategy.

• Top Direct Marketing Social Media Influencers
• Highest Paid Social Media Influencers
• Top Food Social Media Influencers
• Top Travel Social Media Influencers
• Top Fashion and Style Social Media Influencers
• Top Photography Influencers
• Top Lifestyle Social Media Influencers
• Top Design Social Media Influencers
• Top Beauty Social Media Influencers
• Top Sport and Fitness Social Media Influencers
• Top Music Social Media Influencers
• Top Makeup Social Media Influencers
• Top Youngest Social Media Influencers
• Best Social Media Influencers
• Top Gaming Influencers
• Top Social Media Influencers

Top Direct Marketing Social Media Influencers

1. Neil Patel (352.1k followers)

   Neil Patel is a popular influencer running a blog, podcast and YouTube channel that generates an audience of millions every month. Named top 10 marketer by Forbes, viewers look at his content if you need help succeeding in online marketing. He offers consulting, SEO analyzing tools, plans and pricing and more.

2. Ann Handley (452.8k followers)

   Ann Hadley is a notable author, speaker and co-founder of digital marketing news and commentary site, ClickZ.com Head of content at MarketingProfs. Her content features ways to trains marketers for success.

3. Mari Smith (583.9k followers)

   Social media thought leader, keynote speaker, course creator, brand ambassador and premier Facebook marketing expert. She offers e-learning programs and online courses, tutorials on Facebook and Instagram marketing strategies.

4. Larry Kim (783.4k followers)

   Author and founder of MobileMonkey and contributor to the success of WordStream. On his most viewed social media twitter, Kim shares motivational memes and links to his blogs for tips for creating and promoting content.

5. Joe Pulizzi (154.1k followers)

   Joe Pulizzi is the founder of content marketing Institute (CMI), also leading speaker and author in content marketing strategies. Viewers tune into his twitter for writing, content marketing links and advice.

Highest Paid Social Media Influencers

1. Kylie Jenner (171.1m followers)

   American media personality and founder of makeup brand kylie cosmetics makes more than $1 million for every sponsored Instagram post. Her content consists most of fashion outfit of the days, beauty selfies, cosmetics updates of her skincare and makeup line and lifestyle photos.

2. Ariana Grande (181m followers)

   American singer, songwriter and actress Ariana Grande makes less than $1 million for every sponsored Instagram post. On her black and white aesthetically pleasing Instagram, she mostly promotes music and fragrance products, letting her audience see her personal side, sharing selfies of her and her dog.

3. Cristiano Ronaldo (214 m followers)

   Portuguese professional footballer Ronaldo makes $975,000 for each sponsored Instagram post. As the most followed celebrity on Instagram, his media is filled with sports content, workout videos, sponsored posts and lifestyle pictures and posts of him and his family.

4. Kim Kardashian West (166m followers)

   American television personality and entrepreneur, Kim Kardashian makes $910,000 for each sponsored Instagram post. Her media is mainly filled with lifestyle posts of her and her family, photoshoots and fashion and beauty posts that showcase her aesthetic.

5. Selena Gomez (174m followers)

   Singer, songwriter and actress makes just less than $900,000 for every sponsored Instagram post. Her Instagram consists of snippets and updates of her music, personal videos, photoshoot photos and selfies.

(Also Read: Social Media Influencers: The Comprehensive Guide)

Top Food Social Media Influencers

1. Jamie Oliver (8 million followers)

   British chef and restaurateur Jamie Oliver is writer of recipe books that have led to his many television appearances.  His social media is mainly filled with his food creation with how to videos on his recipes and lifestyle of him and his family enjoying his creations.

2. Rosanna Pansino (12 million followers)

   Food vlogger and New York Times author, Rosanna is a Baker and Youtuber of notable baking show cooking series titled Nerdy Nummies. Followers tune in to her YouTube channel if they want to find unique and interesting tutorials and see entertaining food challenges.

3. BingingwihBabish (6.7 million followers)

   As part chef and park filmmaker, Babish adds depth to food recipes by recreating food seen on popular television and movies. His channel puts a unique spin to ordinary how-to videos and works with foods creatively.

4. MyCupcakeAddiction (3.15 million followers)

   Author, TV host, speaker and baker based in Australia. For viewers with a sweet tooth, Elsie shares unique cakes she makes with every day around the house items. Elsie shares decorating and baking techniques and tutorials showing viewers how to DIY cakes themselves.

5. Laura in the Kitchen (3.63 million followers)

   Restaurateur, television personality, and author of cookbook, Laura in the Kitchen: Favorite Italian- American recipes made easy: A cookbook, chef Laura Vitale expresses her culture and personality through homemade Italian and American dishes.

Top Travel Social Media Influencers

1. The Bucket List Family (2.4 million followers)

   Refusing to conform to settling down, a family of five, work from all around the world as family travel journalists. Bound to fulfill a life of adventure and exploration, The Bucket List Family showcases their trips living full time on the road visiting multiple countries.

2. Jack Morris (2.7 million followers)

   Jack Morris runs Travel blog, DoYouTravel. After meeting in Fiji, he and his wife, Lauren Bullen travel the world producing lifestyle goals and travel content. Capturing their adventures on social media, he also shares travel and money tips to help audiences make their dream vacations reality.

3. Louis Cole (2.01 million followers)

   Travel vlogger and is owner of social media travel management agency. Cole shares daily vlogs of his life of him traveling the world and inspiring his audience.

4. Jennifer Tuffen (2.8 million followers)

   Color travel influencer and inventor of photo editing app, Izkiz Cam, Jennifer Tuffen makes travel and photography collide publishing photos of all the unique and beautiful places she adventures to.

5. Muradosmann (4 million followers)

   Film producer and travel Photographer, Osmann has won many awards, winning influencer of the year and named top 3 travel influencer by Forbes. Osmann and his girlfriend inspired the #followmetoo project and continue taking picture together that go viral.

(Also Read: 2020 Instagram Influencer Marketing Trends & Stats)

Top Fashion and Style Social Media Influencers

1. Aimee Song ( 5.5m followers)

   Fashion blogger and New York Times Bestselling author, Aimee Song was named Forbes 30 under 30 and has her own collection titled Songofstyle. She shares mostly fashion and lifestyle posts giving viewers behind the scenes like access to the life of a fashion designer/influence.

2. Chiara Ferragni (19.6m followers)

   Fashion blogger, entrepreneur and designer was ranked first on the Forbes ‘top fashion influencers’ list. Founder of the chiaraferragnicollection, her feed is filled with inspirational  family lifestyle photos.

3. Laura Conrad (6.1 followers)

   Television personality, author, fashion designer and philanthropist. After being reality television star, Conrad expresses herself through designing creating the LC collection sold at Kohls. Her feed is family focused, aesthetically driven lifestyle photos.

4. Camilacoelho (8.7m followers)

   Brazilian vlogger and blogger Camila centers her content around beauty and fashion to both her American and international audience and is also owner of  swimwear collection. Her media consist of fashion and beauty selfies and lifestyle photos that inspires viewers.

5. Mariano DI Vaio (6 million followers)

   Italian model blogger, fashion designer and actor Mariano Di Vaio is a male fashion influencer sharing his family and behind the scenes photoshoot and lifestyle photos through his social media platforms. He is the creator of nine men store, nohowstyle.com.

Top Photography Influencers

1. Jack Harries (1.5 million followers)

   Jack Harries is a global ambassador for WWF created a successful YouTube Channel publishing travel vlogs and production company. He is the owner behind online blog and video project, JacksGap that expresses his love of travel.

2. Ilhan Eroglu (799k followers)

   A self-taught landscape travel photographer and brand ambassador for Sony Cameras Turkey and DJI Global. He travels the world and shoots unique scenes and mother nature sharing them on his social media.

3. Jonpaul Douglass (101k followers)

   Los Angeles based commercial photographer and director. His feed is where he showcases his style with creative and unique photo series of his personal works or art.

4. Michael Yamashita (1.7m followers)

   Author, keynote speaker, workshop leader, Sony shooter and photographer for National Geographic. His content is filled with content buyers use in projects. Photographing mostly in variety of locations and topics.

5. Chris Buckard (3.6 million followers)

   Central California based surf, lifestyle, landscape, adventure and travel photographer for surfer magazine. Chris has won many awards, held workshops and is an author of many books.  His content is a photojournalist approach to projects exercising multimedia.

Top Lifestyle Social Media Influencers

1. Kennedy Cymone (1.81 million followers)

   Beauty and lifestyle guru best known for self-titled YouTube channel that posts hauls, DIY’s and outfit videos. Her content consists of vlogs and story time videos.

2. Joanna Stevens Gaines (12.2 million followers)

   Joanna started real estate show, Fixer Upper with her husband over their love of interior design and construction. Her content consist of lifestyle, family, garden, art and interior design photos. Her and her husband run online business, Magnolia Market, offering lifestyle products.

3. Sarah Hunt Hinson (15.2k followers)

   Runs a style, lifestyle, travel and photography Florida- based blog. She showcases her adventures, fashion finds, motherhood on her social media.

4. Jay Caesar (369k followers)

   Artist, entrepreneur, and creative photographer. His content combines fashion and photography to share his artistry and helps establish his brand. Media also features the occasional sponsored post working with brands such as Volvo, grey goose and Dyson just to name a few.

5. Lilly Singh (9.3m followers)

   Canadian Youtuber, comedian, talk show host, writer and actress. Creating superwoman brand for herself, she dedicates her platform to support her movement #girllove which is the idea of supporting women.

Top Design Social Media Influencers

1. Marie Kondo (3.5m followers)

   Founder of konmari.com, author and star of Netflix show, “Tidying Up with Marie Kondo”, her content consist of methods towards decluttering spaces in everyday life but specifically in the home. Her media is filled with family and home and interior design tips.

2. Saudah Saleem (14.5k followers)

   Interior designer seen in HGTV, Elle Décor, House Beautiful and Ebony. Saleem posts content that helps audiences reimagine and inspire their living spaces. Her media is mostly filled with family lifestyle, travel and interior décor shots.

3. Studio McGee (1m followers)

   Syd and Shea McGee own interior design studio and online store mcgeeandco. Their feed is filled with home interior design that inspires audiences.

4. Sasha Bikoff (61.6k followers)

   Interior designer is known for her modernist approach. Her feed is filled with artistic approach to home and interior design, architecture and colors.

5. Karim Rashad (160k followers)

   Award winning Rashid has more than 4000 designs in production. Designs interiors, furniture, carpets, fashion products, wallpaper, hotel lobbies buildings and so on.

Top Beauty Social Media Influencers

1. James Charles (19.1m followers)

   James Charles is a makeup artist who became the first male spokesperson for CoverGirl. His YouTube is filled with all things makeup tutorials and entertainment. He is in charge of YouTube-based beauty competition, instant influencer, a series of makeup challenges.

2. Huda Kattan (42.9m followers)

   Creator of award-winning blog Huda beauty. Huda Kattan is a trained Hollywood makeup artist business woman, blogger and beauty consultant. Her feed consist of makeup looks, products and tutorials, beauty tips , reviews, DIY’s along with the occasional lifestyle and fashion posts.

3. Jackie Aina (3.41m followers)

   Beauty and fashion content creator popular YouTube makeup and guru.  She has partnered with well-known makeup brands Anastacia Beverly Hills and has her Own makeup palate. Her YouTube videos are filled with mostly product reviews, makeup tutorials and recreations.

4. Jaclyn Hill (6.3m followers)

   Professional makeup artist, beauty and fashion blogger. The YouTube phenomenon has her own makeup line with Morphe Cosmetics.

5. Desi Perkins (3.9m followers)

   Lifestyle and beauty vlogging YouTube sensation. YouTuber and makeup artist who posts fashion, beauty and lifestyle content to her self-titled channel.

Top Sport and Fitness Social Media Influencers

1. Ulissesworld (7.2m followers)

   Body builder, composition coach, and competitor winning 24 trophies including MuscleMania pro World Champions and 2-time MuscleMania SuperBody Champion.

2. Whitney Simmons (3m followers)

   American health vlogger, fitness athlete and social media personality Whitney Simmons focuses on sharing healthy and productive habits to her followers through workout videos and tips. Posting multiple times a week, she uploads follow along home and gym workout videos and lifestyle photos.

3. Casey Ho (5.14m followers)

   Social media fitness entrepreneur  and certified fitness instructor Casey ho has popular YouTube channel called blogilates and a website that sells fitness apparel. Her channel consist of full-length Pilates and boot camp sculpting workouts that challenges audiences to get up and moving.

4. Jen Selter (12.8m followers)

   Fitness and lifestyle leader Jen Selter is Elite trainer posting workout videos, motivational tips. Ashe is the founder of couple goals and jensta bars and is the co -founder of blendjet. Her media is mostly workout videos and healthy lifestyle posts that encourage her followers.

5. Simeon Panda (6.5m followers)

   Popular YouTuber, brand ambassador, personal trainer and founder of clothing line, justliftofficial, Simeon Panda offers health and fitness inspiration for both men and women. His media consist of gym and workout videos.

Top Music Social Media Influencers

1. Beyoncé (146m followers)

   Without following a single person, American singer, songwriter, record producer, dancer and actress Beyoncé has garnished a large social media influence and following. Her content consist of aspirational content of fashion music beauty and lifestyle.

2. Rihanna (96.2m followers)

   R&B and pop superstar. Rihanna shares a diverse array of content on twitter filled with lifestyle videos of her makeup and clothing line Fenty and savage Fenty. She includes selfies, makeup tutorials and photoshoots.

3. Bille Eilish (63.2m followers)

   Billie Eilish is Grammy award-winning American singer and songwriter. Her most popular social media consist of her latest music videos, photoshoots and fashion selfies that all encompass her rock and roll personal aesthetic.

5. Taylor Swift (133m followers)

   Singer and songwriter with chart topping songs Taylor Swift uses social media to stay connected and give her fans insights by featuring, selfies, behind the scenes music and videos.

6. Katy Perry (108.5m followers)

   American singer and songwriter Katy Perry has grown her following over the years and uses her Instagram to simultaneously stay branded and feel connected to fans. She posts album snippets and releases, personal selfies and jokes and interviews.

Top Makeup Social Media Influencers

1. Nikkie de jager (14m followers)

   Dutch makeup artist and beauty vlogger who garnered a respectable amount of fame due to her makeup skills, unique makeup looks and how-to videos conducted on her YouTube channel, NikkieTutorials She has done makeup for notable celebrities such as Lady Gaga and has developed her own makeup line.

2. Wayne Goss (3.78m followers)

   English makeup artist, YouTube personality and entrepreneur. Creator and owner of eponymous makeup brush line. With 15 years of makeup experience Goss has become an incredible credible source for all things skincare and makeup. Viewers flock to his self-entitled YouTube channel or if they want to improve their makeup skills, want to become a makeup artist, seek honest product reviews or simply love makeup.

3. Naomi Giannopoulos (6.9m followers)

   Instagram star, blogger and professional makeup artist best known for her beauty related content and lash line. After going viral on Instagram years back, the rest was history and she has been a household name in the beauty world ever since. Her content features makeup looks, hair and her lash line of course.

4. Manny Gutierrez (78m followers)

   Youtuber for makeup and beauty related content and boy beauty blogger, he became the first male ambassador for Maybelline. He uses his makeup channel to teach tutorials on makeup, create favorites makeup videos.

5. Tati Westbrook (9.58m followers)

   Famous Youtuber that gives product reviews, tips, hauls and tutorial videos on drugstore and beauty products. She is the CEO of two businesses both Tati Beauty and Halo Beauty.

Top Youngest Social Media Influencers

1. Coco_pinkprincess (666k followers)

   9-year-old Instagram star based in Tokyo focuses on modern designer fashions and outfits. People of all ages are sure to be inspired by her unique style and fashion forward looks at her young age.

2. Mccluretwins (2m followers)

   Identical twins are YouTube personalities were members of Forbes “Top Kid Influencers”. They’re YouTube focuses on their positive lifestyle brand through parenting and fun vlogs. They’ve been featured on CBS and Good Morning America.

3. Kcstauffer (3.8m followers)

   Emma and Mila Stauffer are two kid influencers and their Instagram platform is run by their mom as a medium to be creative with her kids.  Their content consist of funny videos, fashion and lifestyle pictures.

4. Milliebellediamond (937k followers)

   Baby model and fashion plate from Australia. Her media are running by her mom who captures colorful fashion , beauty and lifestyle content for her.

5. Claralukasiak (992k followers)

   Former Dance Moms contestant, Clara is now a famous YouTube personality and influencer. Her media is filled with vlog-style content, travel and lifestyle photos.

Best Social Media Influencers

1. Markiplier (25.5m followers)

   As American YouTuber, gamer commentator, actor and comedian viewers flock to MarkPlier channels to find gaming videos, comedy sketches, animated parodies and to be entertained a whole.

2. Logan Paul (21m followers)

   American vlogger, actor, director and social media personality that started on YouTube. His channel is mostly vlog videos of him and his friends doing ridiculous and exciting things.

3. Jenna Marbles (20.2m followers)

   American YouTuber personality, vlogger, actress and comedian. Her content was made for audiences to be entertained she has videos about hair, makeup and challenges.

4. Tyler Oakley (7.25m followers)

   American YouTuber, actor, activist and author. Much of his activism has been dedicated to LGBTQ+ rights. On his channel you’ll find a LGBTQ+ content, Q&A challenges and celebrity and YouTube collaborations.

5. Amanda Cerny (26.4m followers)

   Actress and YouTuber known for her vines and comedic sketches on her YouTube channel. There she makes vlogs of her navigating through everyday life.

(Also Read: 21 Benefits of Influencer Marketing To Grow Your Business)

Top Gaming Influencers

1. Jack Septoceye (23.7m followers)

   The most energetic video game commentator on YouTube. Viewers go to his channel to be entertained, his content is gameplay videos and live action and sketch comedies.

2. Elrubiouswtf (37.5 m followers)

   Spanish YouTube gamer and comedian makes videos consisting of gameplay and vlogs.

3. Sonja Reid (740k followers)

   YouTube gamer and programmer, she plays Minecraft and Counter-strive to her thousands of subscribers. Viewers come to her channel to be entertained and informed on gaming, her channel consist of vlogs and product unboxings.

4. Evan Fong (25m followers)

   Canadian YouTuber and video games commentator founder of Vanoss Crew. His content features gameplay of the most popular and latest video games out.

5. Dan TDM (22.7m followers)

   Forbes named him as the highest-paid YouTube star, known for his Minecraft gaming videos.

Top Social Media Influencers

1. Hudda Kattan (42.9m followers)

   Creator of award-winning blog Huda beauty. Huda Katan is a trained Hollywood makeup artist and beauty consultant. Creator of award-winning blog Huda beauty. Huda Kattan is a trained Hollywood makeup artist business woman, blogger and beauty consultant. Her feed consist of makeup looks, products and tutorials, beauty tips , reviews, DIY’s along with the occasional lifestyle and fashion posts.

2. Kylie Jenner (171m followers)

   Staring in the E! reality television series Keeping Up with the Kardashians, American media personality and founder of makeup brand kylie cosmetics makes more than $1 million for every sponsored Instagram post. Her content consists most of fashion outfit of the days, beauty selfies, cosmetics updates of her skincare and makeup line and lifestyle photos.

3. Cameron Dallas (21m followers)

   American internet personality ad actor. Best known for prominence on Vine and YouTube. His Instagram content consist of aesthetically pleasing videos and photos.

4. Lele Pons (40.4m followers)

   Lele pons got her start from Vine and YouTube, American internet celebrity is an actress, singer, dancer model and former host of La Voz. Her content is mostly lifestyle photos and insights into her world.

5. Liza Koshy (18.4m followers)

   Online personality, actress, television host and YouTuber she co-created the series, Liza on Demand. Her feed is made up of  makeup, fashion and lifestyle content that aligns with her personality.

Final Thoughts

Rather than paid advertisements, Influencer marketing is effective because of its authentic social interaction between users. Influencers can help build brand trust as more and more consumers are turning to social media to research products. To ensure success when collaborating with social media influencers to market your product or service, do the appropriate research beforehand to find influencers that fit your industry, establish a budget,  create a marketing strategy and plan, and then optimize and evaluate for best results.

Other Useful Resources:

8 Reasons Why Your Brand Should Partner with Influencers

Power of Influencer Marketing: How Brands Can Leverage?

Influencer Marketing Brand Safety Tips

The Comprehensive Guide to Instagram Influencers

YouTube Influencer Marketing Tips for Your Brand

Influencer Marketing Best Practices: 5 Tips to Work with Top Influencers