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Google, being the innovative tech giant that it is, offers marketers several distinct paid options for digital marketers to use in their advertising campaigns. DoubleClick…

What is programmatic advertising and how can you ensure that your Facebook programmatic ads are successful? Follow these tips to ensure that your Facebook programmatic…

Learn how you can seamlessly combine your out of home advertising with your social media marketing efforts. As digital Out Of Home (OOH) advertising trends…

LinkedIn has launched Carousal ads for Sponsored Content through which advertisers will be able to advertise their brand story in multiple ways. This unit of…

Social media advertising has become the primary source of advertising for a lot of businesses. The sheer amount of audiences available on any of the…

Advertising on YouTube is essential to reach more of your target audience. With YouTube’s TrueView ad platform, your company can easily reach their target market…

In August, Microsoft-owned professional networking company LinkedIn started allowing users to upload video content. Once this feature was made available, video ads were inevitable. LinkedIn…

Social media is buzzing with news about Twitter possibly testing a new paid version of their subscription product. Sources indicate that the social media messaging…