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How Important Is Second-Price Auction...
August 10, 2019
Digital advertising is a crucial element in most business’s marketing strategy. The online research that customers do is essential in their purchasing decisions, and brands…
Advantages and Challenges of Real-Tim...
August 6, 2019
Much of digital advertising as we know it is driven by the power of programmatic ad buying. State of Digital describes it by saying, “programmatic…
Nielsen launches Podcast Listener Res...
July 16, 2019
Podcasts have become a golden medium for advertisers. Edison Research reports that about 144 million consumers are listening to podcasts in 2019, and about a…
Top 30 Digital Marketing Podcasts You...
December 20, 2018
Just like books, music, and movies, there is no shortage of amazing podcasts filled with information that could make your day, improve your work, or…
AMG/Parade Promotes Monique Kakar (WA...
October 18, 2018
AMG/Parade, a premium content distributor, has promoted Monique Kakar to Senior Vice President/Chief Marketing Officer, Digital. She previously served as Vice President, Corporate Marketing &…
Bython Media Officially Opens New Off...
September 20, 2018
September 20, 2018 marked the ribbon cutting and official opening of Bython Media, a global digital publishing and marketing company. Based in Frisco, Texas, Bython…
How to Monetize Your Blog with Google...
September 10, 2018
Google AdSense can help you earn lots of money for your blog posts. Blogging has been popular for over two decades and thanks to Google…
Stephanie Stahl on Digital Marketing ...
September 5, 2018
Our team at Bython Media and OnlineWhitepapers.com has the privilege this week of attending and being one of the sponsors for Content Marketing World 2018…
Best Ways to Measure Cost-Effectivene...
June 22, 2018

How to Perform Cost-Effectiveness Ana...
June 1, 2018
How to measure the cost-effectiveness of digital marketing initiatives. Understanding the true cost of your digital marketing efforts. Everyone wants to get the most for…
What are Digital Marketing Hubs and A...
April 28, 2018
Digital marketing hubs, (DMH), provide marketers with access to the data, content, workflow triggers, and operational analytics of audiences. Access to this information allows marketers…
The Impact of Digital Technologies on...
April 15, 2018
How digital technology will change marketing. What impact will digital technologies have on your marketing strategies? Traditional marketing used to reach customers was primarily in…
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