Simple Steps for a Successful Digital Signage Marketing Strategy

By Emily Pribanic - Published on April 13, 2018
simple steps for a successful digital signage marketing strategy

Learn the best strategy for successful digital signage marketing.

Many businesses do not use digital signage properly but you don’t have to be one of them.

Digital signage, when utilized correctly, can make a world of difference for your business. When customers see a compelling digital sign, it could mean the difference between them walking right past your store or coming inside and spending a few hundred dollars. Many companies are not getting the most out of their digital signage but below is a comprehensive strategy to ensure that the next time you use digital signage it works.

Simple Steps for a Successful Digital Signage Marketing Strategy

  • Set Goals

  • The first step in any successful marketing strategy is to set goals. There are reasons for your company to be considering using digital signage and these reasons should be laid out and understood by everyone involved. Goals can include wanting to gain more followers on social media, streamlining communications or even simply just to sell more product. Whatever the goals are they should be outlined and determined how they will be measured in the future, all before the strategy has begun to develop.

  • Create Content

  • Your company may be planning on showing company videos, company images, adverts or social media content on your digital signage but you may also want to create something brand new to display. Whatever your company decides to display on your digital signage, it is necessary to decide what customers will see before you can have the best idea of where to place the screen. An excellent digital signage solution is to create anticipation by hinting to customers that more or new offers are coming soon. Another excellent marketing signage idea is to implement user-generated content to display. This enhances your connection with your customers and lets them know that you are loyal to them as customers just like they’re loyal to you as a company.

  • Decide on Screen Position

  • Screens do not have to be put in areas of high foot traffic but it is essential to know what you want the display to accomplish once your customers get in front of it. Before deciding on where you want your screens to be, know how long customers will be in front of the screens or what type of activity they’ll be doing once they’re there. For example, customers in a restaurant that already know what they want should see a different display than customers in that same restaurant that haven’t decided yet.

  • Create a Display Schedule

  • An excellent digital signage strategy is to create a schedule of what customers will see on your digital signage. A good schedule could help customers upgrade their purchase, buy more of your product or encourage them to connect with the business on multiple channels. Understanding what content will be shown and where the screens will be positioned will allow you to better create a well-designed display schedule.

  • Get Feedback & Track Metrics

  • After you have created your content and set up your viewing schedule, it is beneficial for your digital signage business plan to show the content to someone in the business who has never seen it before and ask for their feedback. Asking a fresh pair of eyes to view the content will allow you to see typos or design problems you didn’t notice before. You can also track metrics by including promo codes and unique URLs with your content so you can know if your displays are catching the eyes of customers or not.

  • Review and Edit

  • After you have implemented your digital signage marketing strategy, to ensure it is successful you need to review how well it is working and edit any changes that will make it work even better. The only way to ensure that your marketing strategy is successful is through review and adjustments.

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing since she was young and has a creative imagination. She lives in Dallas, Texas with her family and two cats.

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing s...

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