Video marketing is one of the most talked about trends in recent years and there is good reason for it. In today’s digital age, content is king, making it a very effective avenue to resonate with your target audience. According to a Wyzowl report, 63% of businesses have started using video content marketing and 82% of those users feel that video marketing is an essential part of their strategy. Video marketing can be an effective tactic to drive awareness, convert your audience, and build brand loyalty.
Benefits of Video Marketing
Video can drive traffic and users down the funnel. According to a Treepodia report, having a product video on your landing page can increase your conversions by 80%, showing how effective it can be as a top funnel tactic. Video’s versatility can also help you drive users down the funnel and convert sales.
Studies show that 74% of users who watch a video explaining the product are more likely to purchase it, suggesting that by better informing your customers, you can better connect with them which is also the reason why it can be a great tool to build trust. In business, it’s important that businesses gain the trust of their customers.
Through video, businesses can build trust with their customer base, as it shows a more personable side to the business. Video marketing can be a great tool in various situations. If you’re thinking about implementing a video marketing plan, here are some video marketing tools that can help you implement a successful campaign.
Coming up with the right idea for a video that resonates with your target audience can be challenging if you don’t know what they’re into. With ideation tools, you can find out what is trending and what your audience is into.
For example, with ContentIdeator, users can identify trending content to find out what relevant content they can capitalize on. This tool can help you stay in touch with popular culture and stay ahead of the industry, as well as, get your ideas flowing for content.
Video Creation Tools
Creating videos can take a lot of skill and technique, especially if it is of a live event. With Wirecast, marketers can easily make videos of live events including concerts, conventions, and discussions. It can be a great resource to leverage to keep everyone engaged even if they’re not at the actual event.
If you don’t have a budget for major video editing suites such as Adobe Premiere Pro or Final Cut Pro, you can use Videoshop. Videoshop is a user-friendly video tool that helps users make quick edits to their videos including subtitles, slow-motion effects and more.
Through Videoshop, you can easily share and submit the videos that you’ve created onto the web. Another great editing tool to look into is Magisto. By leveraging algorithms, Magisto can help you select the best parts of your footage and compile them into a quick, to-the-point promotional video that captures the attention of your audience.