Tag: Channels & Types
Get the best Account-Based Marketing tips for fast success. Learn to target high-value accounts and achieve quick, impactful results.

13 Account-Based Marketing Tips for Q...

Tired of waiting for results in your marketing efforts? Account-based marketing (ABM) can bring quick wins if done right. This guide offers 13 actionable tips...
Personalized marketing in fintech: Achieve customer loyalty through tailored strategies while upholding strict data privacy standards.

Data Privacy in the Age of Personaliz...

In today's digital age, the fintech industry finds itself at the intersection of two powerful forces: the demand for personalized customer experiences and the critical...
"Fintech and Martech convergence is transforming finance and marketing, offering businesses new ways to engage customers and fuel growth.

The Convergence of Fintech and Martec...

In today's rapidly evolving digital landscape, two powerful forces are reshaping the way businesses operate and interact with customers: Financial Technology (Fintech) and Marketing Technology...
Learn effective techniques for scaling Account Based Marketing to enhance targeting, personalization, and ROI for key accounts.

Scaling Account Based Marketing: Best...

In the high-stakes world of B2B sales, account based marketing (ABM) has emerged as a game-changer. But as mid-market companies race to adopt ABM, many...
Bython’s 249% revenue growth lands them at No. 2111 on the Inc. 5000 list. Explore their journey and commitment to B2B excellence.

With Three-Year Revenue Growth of 249...

NEW YORK, August 13, 2024 – Inc. revealed today that Bython ranks No. 2111 on the 2024 Inc. 5000, its annual list of the fastest-growing...
Customer Acquisition Cost vs Lifetime Value: Learn to balance CAC and LTV, optimize profits, and build lasting customer relationships.

Mastering Customer Acquisition Cost v...

The concepts of customer acquisition cost vs lifetime value are fundamental to running a profitable and successful business. But what happens when customer acquisition costs...
Data Analytics in Marketing

The Role of Data Analytics in Marketi...

In the dynamic landscape of modern marketing, data analytics stands as the cornerstone of strategic decision-making and campaign effectiveness. It's not merely about collecting heaps...
Leading vs. Lagging Indicators

Leading vs. Lagging Indicators in Mar...

Being data-driven is among the top priorities for CMOs, so it is important to understand the difference between leading vs. lagging indicators and how they...
Serverless vs Containers for Microservices Applications

Choosing the Right Architecture: Serv...

Microservices are an architectural technique for software design in which the application comprises tiny, distinct services that interact through well-defined APIs. Serverless and containers are…
Digital Sales Enablement Tools

Empowering Sales Teams: 5 Essential D...

In today’s digital age, sales teams face new challenges and opportunities. The traditional selling models are no longer enough to stay ahead in a competitive…
Multichannel Attribution

Mastering Multichannel Attribution: A...

Multichannel attribution refers to analyzing customer journeys and conversion data to determine which channels are witnessing the highest conversion rates and the interactions leading up…
When Moving to a New Martech Solution

11 Critical Questions to Ask When Mov...

Choosing a new martech solution has always been a pivotal business decision. Today, martech buyers must navigate through more considerations than ever before. Research indicates…