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Multichannel Attribution

Mastering Multichannel Attribution: A...

November 27, 2023

Multichannel attribution refers to analyzing customer journeys and conversion data to determine which channels are witnessing the highest conversion rates and the interactions leading up…

When Moving to a New Martech Solution

11 Critical Questions to Ask When Mov...

October 23, 2023

Choosing a new martech solution has always been a pivotal business decision. Today, martech buyers must navigate through more considerations than ever before. Research indicates…

The article is about what is customer marketing

What is Customer Marketing?

October 16, 2023

Customer marketing encompasses a suite of tools, processes, and strategies aimed at reaching, connecting with, and maintaining engagement with existing customers. The objective is not...

The article is on step to Create a B2B Buyer Persona

How to Create a B2B Buyer Persona?

June 27, 2023

Buyers are more likely to engage with companies that meet their specific requirements. A comprehensive B2B buyer persona must be created for this reason. Your…

b2b conversational marketing

How-to Guide to B2B Conversational Ma...

June 12, 2023

Conversational marketing was developed as an outcome of the gradual progression of live chat tools, techniques, and processes. The objective was to design interactions that…

Digital Commerce

What is Digital Commerce for B2B Comp...

May 31, 2023

Digital commerce is, in the simplest terms, an update on the now-classic e-commerce (purchasing and selling online, generally via a website) model. Digital commerce is…

sales email marketing

How to Drive Sales with Email Marketing

May 2, 2023

Email marketing is among the most effective marketing strategies employed by businesses across all sectors and categories. It is utilized by business owners to establish…

Article gives free martech tools for 2023

16 Free MarTech Tools to Do MUCH More...

April 12, 2023

Marketers are always looking to push the envelope, but they are often held back by budgetary concerns. In 2023, 63% of marketers are looking to…

B2B Sales Event

Great Sales All Year! How to Optimize...

March 13, 2023

Sale events have become a massive opportunity for e-commerce, particularly after the pandemic. In these two years, buyers have increasingly turned to online destinations to…

Cpaas

What is a Communication Platform as a...

February 13, 2023

In an omnichannel universe, Communications Platforms as a Service (CPaaS) is vital for contacting consumers on the platform of their choice, especially for top-of-the-funnel engagement….

Article gives infromation about salesforce for small business

A Complete Guide to Salesforce for Sm...

January 30, 2023

Small businesses drive the economy, despite the fact that the media focuses on Fortune 500. Small companies make up 99.7% of all U.S. employers and...

Holiday Marketing

Holiday Marketing 101: The Definitive...

December 22, 2022

There’s a reason why certain brands flourish over the Holiday season, whereas others struggle to be noticed. With a distinctive strategy in place, they prioritize…

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