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Leading vs. Lagging Indicators in Mar...
January 29, 2024
Being data-driven is among the top priorities for CMOs, so it is important to understand the difference between leading vs. lagging indicators and how they...
Choosing the Right Architecture: Serv...
December 29, 2023
Microservices are an architectural technique for software design in which the application comprises tiny, distinct services that interact through well-defined APIs. Serverless and containers are…
Empowering Sales Teams: 5 Essential D...
December 22, 2023
In today’s digital age, sales teams face new challenges and opportunities. The traditional selling models are no longer enough to stay ahead in a competitive…
Mastering Multichannel Attribution: A...
November 27, 2023
Multichannel attribution refers to analyzing customer journeys and conversion data to determine which channels are witnessing the highest conversion rates and the interactions leading up…
11 Critical Questions to Ask When Mov...
October 23, 2023
Choosing a new martech solution has always been a pivotal business decision. Today, martech buyers must navigate through more considerations than ever before. Research indicates…
What is Customer Marketing?
October 16, 2023
Customer marketing encompasses a suite of tools, processes, and strategies aimed at reaching, connecting with, and maintaining engagement with existing customers. The objective is not...
How to Create a B2B Buyer Persona?
June 27, 2023
Buyers are more likely to engage with companies that meet their specific requirements. A comprehensive B2B buyer persona must be created for this reason. Your…
How-to Guide to B2B Conversational Ma...
June 12, 2023
Conversational marketing was developed as an outcome of the gradual progression of live chat tools, techniques, and processes. The objective was to design interactions that…
What is Digital Commerce for B2B Comp...
May 31, 2023
Digital commerce is, in the simplest terms, an update on the now-classic e-commerce (purchasing and selling online, generally via a website) model. Digital commerce is…
How to Drive Sales with Email Marketing
May 2, 2023
Email marketing is among the most effective marketing strategies employed by businesses across all sectors and categories. It is utilized by business owners to establish…
16 Free MarTech Tools to Do MUCH More...
April 12, 2023
Marketers are always looking to push the envelope, but they are often held back by budgetary concerns. In 2023, 63% of marketers are looking to…
Great Sales All Year! How to Optimize...
March 13, 2023
Sale events have become a massive opportunity for e-commerce, particularly after the pandemic. In these two years, buyers have increasingly turned to online destinations to…
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