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Digital commerce is, in the simplest terms, an update on the now-classic e-commerce (purchasing and selling online, generally via a website) model. Digital commerce is…

Email marketing is among the most effective marketing strategies employed by businesses across all sectors and categories. It is utilized by business owners to establish…

Marketers are always looking to push the envelope, but they are often held back by budgetary concerns. In 2023, 63% of marketers are looking to…

Sale events have become a massive opportunity for e-commerce, particularly after the pandemic. In these two years, buyers have increasingly turned to online destinations to…

In an omnichannel universe, Communications Platforms as a Service (CPaaS) is vital for contacting consumers on the platform of their choice, especially for top-of-the-funnel engagement….

Small businesses drive the economy, despite the fact that the media focuses on Fortune 500. Small companies make up 99.7% of all U.S. employers and...

There’s a reason why certain brands flourish over the Holiday season, whereas others struggle to be noticed. With a distinctive strategy in place, they prioritize…

Connected TV (CTV) has altered the manner in which individuals interact with their TVs. Global advertising expenditures are projected to recover more quickly than predicted....

Black Friday Cyber Monday (BFCM) is a massive opportunity for e-commerce, particularly after the pandemic. In these two years, buyers have increasingly turned to online…

Fast food is arguably among the most revolutionary customer experience (CX) phenomena of our times, and November 16 is celebrated as National Fast Food Day...

A sales pipeline plays an important role in any successful business. To properly manage your sales pipeline you need to start by documenting the current…

Buyer centric messaging should be part of your demand generation processes and workflow. Today’s B2B consumers are looking for a need to be met, a…