Tags

Multichannel attribution refers to analyzing customer journeys and conversion data to determine which channels are witnessing the highest conversion rates and the interactions leading up…

Choosing a new martech solution has always been a pivotal business decision. Today, martech buyers must navigate through more considerations than ever before. Research indicates…

Customer marketing encompasses a suite of tools, processes, and strategies aimed at reaching, connecting with, and maintaining engagement with existing customers. The objective is not...

Buyers are more likely to engage with companies that meet their specific requirements. A comprehensive B2B buyer persona must be created for this reason. Your…

Conversational marketing was developed as an outcome of the gradual progression of live chat tools, techniques, and processes. The objective was to design interactions that…

Digital commerce is, in the simplest terms, an update on the now-classic e-commerce (purchasing and selling online, generally via a website) model. Digital commerce is…

Email marketing is among the most effective marketing strategies employed by businesses across all sectors and categories. It is utilized by business owners to establish…

Marketers are always looking to push the envelope, but they are often held back by budgetary concerns. In 2023, 63% of marketers are looking to…

Sale events have become a massive opportunity for e-commerce, particularly after the pandemic. In these two years, buyers have increasingly turned to online destinations to…

In an omnichannel universe, Communications Platforms as a Service (CPaaS) is vital for contacting consumers on the platform of their choice, especially for top-of-the-funnel engagement….

Small businesses drive the economy, despite the fact that the media focuses on Fortune 500. Small companies make up 99.7% of all U.S. employers and...

There’s a reason why certain brands flourish over the Holiday season, whereas others struggle to be noticed. With a distinctive strategy in place, they prioritize…