New product launches, new hires, and new events in the marketing technology industry that you may have missed this past week.
The global leader in digital asset management, Bynder, has announced the release of Advanced Analytics. Advanced Analytics is a new and improved data visualization solution that allows users to easily identify trends in content usage and optimize digital efforts.
Marketo Appoints New Global President
Marketo has announced the appointment of the company’s new global president. Mika Yamamoto will focus on boosting and supporting the company’s end-to-end customer experience processes as well as guiding engagement and measurement of its marketing automation platform.
Leading content experience platform, Uberflip, has announced a unique partnership with integrated revenue agency, Intelligent Demand. The new alliance between the two companies will give customers access to the technology and expertise they need to ensure better engagement and acceleration of the pipeline through the revenue process.
Global influencer marketing software company, InfluencerDB, has announced the addition of two top executives to the company’s team. Jonathan Chanti will serve as Global SVP of Sales and Gloria Stitt will serve as VP of Global Marketing. After finding much success in the European market, they are positioned to focus broadly on audience data in the US market with a closer focus on fraud analysis.
SDL and DivvyHQ to Offer Joint Content Planning Services
Global content management provider, SDL, and integrated content planning company, DivvyHQ, are joining forces to help brands around the globe to plan and produce excellent marketing content. The collaboration will combine DivvyHQ’s content hub for managing content calendars and campaigns with SDL’s specialization in creating as well as optimizing marketing content across multiple channels.
The team at Bython Media attended and served as one of the sponsors of Content Marketing World 2018 in Cleveland, Ohio. One of the highlights of the event, was a brief interview with Stephanie Stahl, general manager of Content Marketing Institute in which she shared her predictions for video content creation and marketing in 2019. You can see the entire interview on TechFunnel.com.
HubSpot Adds Vidyard On-Board Video Integration
HubSpot, an inbound sales and marketing solution, has added a function for native video to its platform. Integrating the business video platform, Vidyard, offers users new capabilities including ensuring that externally produced videos can be uploaded and is published to a branded landing page on the HubSpot website.
Digital Trends Appoints New Chief Revenue Officer
Technology review site, Digital Trends, announced that Bob Gruters will fill the role of Chief Revenue Officer. Gruters is a Facebook executive with over 25 years of experience in the industry. Gruters has worked with several major media companies including Viacom, Conde Nast, and Univision. Digital Trends attracts over 30 million unique visitors every single month and effectively pulled Gruters in at a time of growth.
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