Bynder helping companies to be empowered with more data-driven insights into the value of good and engaging content with new advanced analytics tool.
Global leader in provider of digital asset management tool, Bynder has revealed an improvised data visualization tool called Advanced Analytics that helps users to identify organizational trends as far as usage of content is concerned, and then subsequently optimizes the digital content of marketing team.
With this new Advanced Analytics tool, organizations can easily measure the performance of their digital asset management and other attributes, for instance creative workflow and brand guidelines. Users can get a visibility into the usage of their content – internal or external to the organization. They can do a further drill down on the implementation of these assets in departments, and which content is used more frequently.
Furthermore, Bynder Advanced Analytics also provides access of dashboards to marketers, so that they can:
- Monitor internal content usage
- Understand patterns of content search among team members
- Not to invest time on non-performing content
- Enhance efficiency in creative delivery
- Showcase ROI
Chris Hall, CEO of Bynder, said, “Traditionally, with no insight into asset usage, marketing teams have been focused on creating as much branded content as possible. With Advanced Analytics, they now have the insights to create only valuable and strategic content that demonstrates ROI, without wasting time and money on digital content that doesn’t get used. We want our customers to get the most mileage possible out of each and every asset. This is our solution to ensure brands are creating impactful content and getting the most use out of their investment.”