SaaS can help businesses become more flexible and offer more functional solutions – including in their marketing efforts.
SaaS – Software as a Service – has helped businesses scale faster, more efficiently, and more cost-effectively. Companies don’t have to buy a huge software package, install it on their network, and have it be obsolete in 18-24 months, requiring them to buy another software package and install it to have relevant and current information available for their business.
SaaS allows software to be accessed in the cloud, virtually. SaaS offers businesses the flexibility to get updates immediately because the whole software enterprise is updated digitally and any subscribers can access those changes as part of their subscription to the SaaS software. Often, businesses only pay for the features or access to the software they use, as opposed to paying for an entire suite of software and only needing to use a small part of it.
SaaS has been extremely beneficial for marketers, as many marketing management and campaign execution tools are now available in the cloud with a software subscription. This often allows for a whole marketing team to collaborate better and more efficiently.
The top tools for using SaaS to grow your company’s marketing results
Here are some of the top SaaS marketing tools.
Trello is an excellent project management tool. Not only can you track the progress and deliverables of all marketing projects in one place, but you can also have in-line conversations with coworkers about project status or questions. It’s a great tool for helping marketing managers and teams communicate and collaborate.
Hootsuite is a SaaS marketing tool that helps companies manage their social media channels. Social media marketing managers can schedule their social posts for several company accounts, including Facebook, Twitter, LinkedIn, and others. It also hosts a robust analytics feature that helps you track the success of your social media postings. This is a good tool for social media managers who need to not only schedule posts for future publication but also manage all their social feeds in one organized place. It keeps logins to one and allows for multiple marketing team members to log in and access the same information if needed.
HubSpot is a digital marketing giant. They offer training for digital marketers for almost any digital marketing venture and their software solution helps marketing managers track campaigns, run automated email campaigns, and integrate and manage social media postings for company social media channels. They have several very valuable features, including excellent analytics and insights into campaign success, as well as a very helpful and supportive customer support team.
This is a great tool for analyzing the SEO of your content marketing. It helps marketing teams understand who is sharing your content, how customers are engaging with it if people are linking to the content, and other insights. Understanding what is performing well in your content creation, what is resonating with customers, and how your content is being shared is helpful in understanding the success of your marketing communications.
This straightforward tool is an underdog in SaaS marketing strategy. It can help marketing managers analyze the performance of nearly all their web content, including time spent on a landing page, where web traffic comes from, and the time and path taken between searching and conversion. Google Analytics is a simple but powerful piece of every digital marketer’s playbook.
These tools are just a short list of the powerful SaaS tools are available to business teams, but they’re a great start for marketing teams looking for an edge in their marketing plan. With the number of people involved in marketing – from social media strategists to creative directors to lead generation teams – easily accessible, collaborative tools are more important than ever. SaaS marketing tools are excellent for helping marketing manager their outreach, track the success of their campaign strategies and encourage creativity, engagement, and organization team-wide.