No matter how many books or blogs you read, nothing can replace experience. Instead, experience and knowledge should be joined together. Books and blog posts provide the knowledge you need while experience gives you a practical understanding.
And quite often, you can learn a great deal from people’s experiences. That is one reason conferences and workshops are so great- you are learning from someone who has experienced it. Though we are halfway through the year, there are still tons of invaluable conferences to attend. Below is a list of marketing conferences that you can still take advantage of.
July 15 – 17- Seattle, WA
MozCon is an awesome three-day event that covers many topics including mobile marketing, SEO, local search optimization, conversion optimization, content marketing, and more. Attendees here from both Moz specialists to other marketing leaders.
Frost & Sullivan Executive MindXchange
July 13 – 17- San Diego, CA
Frost & Sullivan Executive MindXchange is aptly named due to the number of marketing executives’ brains you can pick. With around 75% of the attendees being executives, you can walk away with a lot of knowledge. It is excellent for getting experienced advice on aligning B2B strategies with new technology.
August 20 – 22- Toronto, ON
The Content Experience, otherwise known as CONEX, is a two-day event jam-packed with presenters and speakers. It is an excellent experience geared specifically for diving deep into the customer journey, and it is beneficial especially for the creative team members, i.e. writers and content marketers.
September 3 – 6- Cleveland, OH
Content Marketing World is an event that offers more than 120 workshops and more by brand marketers and experts from around the globe. These workshops include topics such as demand generation, storytelling, strategy, AI, and more that can help you formulate a strategy and marketing plan.
September 3 – 6- Boston, MA
Inbound is full of great content and marketing skills that can take your business to the next level. You should expect a lot of fun and networking, too.
September 4 – 7- Washington, D.C.
FinCon Expo has intended financial experts to share ways with financial influencers in your organization to create better content that makes more sales.
September 16 – 18- Boston, MA
The MarTech B2B marketing workshop is a popular event. For three days, attendees are immersed in a mix of marketing, technology, and management. You can expect to learn the strategies and knowledge that you can easily put to work in your company.
September 17 – 18- Las Vegas, NV
Attendees of Brand Manage Camp gain a lot of useful knowledge for taking their brand to the next level. This includes tools, techniques, insights and more.
Gartner CSO & Sales Leader Conference
September 17 – 19- Las Vegas, NV
Gartner CSO & Sales Leader Conference is an invaluable resource when you are moving toward sales enablement. Experts give insight on how they successfully aligned their sales and marketing teams.
September 23 – 26- New York, NY
Advertising Week is an event full of workshops and seminars about advertising, brand management, marketing, and technology. There is something for the entire content development team.
September 23 – 25- Austin, TX
SpiceWorld is geared around IT and new technology. IT professionals and technology brand marketers can learn about new ABM marketing innovations and more. This marketing conference can give you a leg up in the technology department.
October 7 – 10- Las Vegas, NV
PubCon is a digital marketing conference led by industry experts. Some topics that are covered include SEO, social media, omnichannel marketing, and SEM.
ITSMA Marketing Vision Conference
October 14 – 16, Cambridge, MA
ITSMA Marketing Vision Conference is for marketers, strategists, and business professionals to learn from industry peers. You can speak with ITSMA experts and network, as well.
October 16 – 18- Washington, D.C.
The MarketingProfs B2B Forum is a highly educational event to learn the latest in B2B marketing. You can expect to learn how to generate better content as well as demand generation campaigns. It is also an excellent place to network with other marketing professionals.
Incite Brand Marketing Summit NYC
October 21 – 22- New York, NY
Incite is a great place to hear from big brands about how to interact in a beneficial way for the company’s brand. This year, some of the speakers include leaders from Budweiser, Adidas, Qualcomm, and Target. Anyone from marketing to social media managers can benefit from this event.
Marketo Marketing Nation Summit
October 21 – 24- Las Vegas, NV
Marketing automation is a very important aspect of any digital business. Marketo Marketing Nation Summit is one of the most invaluable B2B marketing events for any company looking to implement or improve a marketing automation strategy. The conference will cover changes that are being made in advertising, sales, and IT from a digital perspective.
November 5 – 6- Austin, TX
This conference is centered around data-driven marketing and how you can use it in business transformation.
November 13 – 15- Dana Point, CA
The Forbes CMO Summit is an event which helps you learn to harness the power of both creativity and data. It includes topics such as brand engagement and marketing innovation.
November 19 – 22- San Francisco, CA
Dreamforce is a B2B marketing event hosted by Salesforce. They strive to help attendees learn how to better nurture their leads and make sales. It is a very informational event so be prepared to leave with a lot of actionable steps to follow.
December 9 – 11- Denver, CO
Data-driven marketing is a great way to help the business grow. At this 2-day event, speakers go over the type of research necessary, how to use insights, and best practices when implementing data-driven marketing.
The above events are hosted and led by experts. The speakers are industry experts. All of this adds up to an incredible amount of knowledge and experience. It’s important to invest in yourself and your company. Look at each event and try to attend at least one before the end of the year. If you implement what you learn, it should more than pay for itself.
