Find the best analysis tools to track traffic.
Find out your real impact and reach with the best traffic analysis tools for your business.
Understanding your website traffic can be an important part of your marketing data. A good traffic analysis tool can help you understand where your visitors are coming from (social media, digital ads, links from other pages, search results from Google or Bing), as well as their interaction on the page.
- Are they interacting with multiple pages?
- Are they bouncing off the page (leaving the site) after only a short while?
- Are visitors converting to customers and adding items to carts or downloading materials meant or help them in their customer journey?
By knowing the answer to these questions, you can make the appropriate tweaks to your strategy. If no one is ever landing on your page from social channels, you can rethink those strategies and budgets as a method to drive traffic. If your bounce rate shows that customers are constantly leaving after only moments and not staying long enough to engage with or digest your content and messaging, you might start thinking about how to make it a more welcoming space through design and other elements.
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Having answers to these questions, of course, is helped by website traffic analysis tools. Here are some of the most reliable and robust web traffic tools around.
Google Analytics
It makes sense that the leader in web search results would offer their own analytics tool to help understand and measure traffic to your site. This is the platform to pick if you’re new to web traffic analytics. It has many features and a free version available.
Adobe Analytics Cloud
This analytics platform is best for large enterprises and businesses that need a grasp on a lot of data to help them understand their web presence. It’s not a simple or cheap solution, but they do offer a lot of features that can really help you make sense of your data and help drive better business decisions. This is also a good solution for businesses that need to be able to track users through the sales funnel.
Clicky
This is a Google Analytics alternative for small businesses. They offer a free version with several features, as well as paid versions that offer real time tracking.
Kissmetrics
This solution is aimed towards e-commerce and online vendors who need to be able to track their visitors and push them towards conversion more easily.
Open Web Analytics
This is a free website traffic analysis tool that’s available to users for no charge. This open-source program is customizable and available as a WordPress plugin so that users can easily track the analytics for their WordPress based sites.
Leadfeeder
This program helps you turn visitor information into immediately actionable tasks. Livefeeder can see what individuals and companies are visiting your site, as well as see what sources they’ve come from and what pages they’re visiting, then send them to you CRM without them having to fill out any kind of lead generation form. can uncover the companies who are visiting your website from your web analytics, see which pages they are visiting and from what sources, and send them to your CRM to be collaborated with your team.
