Through this partnership, SummitSync will combine its conference and trade show intelligence with 180byTwo’s next-generation B2B digital audience activation and management services. SummitSync’s platform schedules, tracks and manages more meetings and provides a 300% average increase in face-to-face engagements during conferences and trade shows. 180byTwo’s account based marketing is the industry’s only location-based ABM targeting solution covering more than three million active business locations. SummotSync’s proprietary AI algorithm will now be paired with 180byTwo’s AccountLink technology to provide event marketers the ability to execute programmatic marketing strategies without micro-audience limitations.
“The partnership is mutually beneficial,” said Ben Goldman, Chief Revenue Officer at 180byTwo. “By working with SummitSync, we can not only show how our ABM solutions help marketers improve event budget ROI, but we can also keep the relationship going to improve post-event marketing, close more deals and keep their brands top of mind throughout the sales funnel. 180byTwo’s core mission is to create and manage the highest quality B2B audiences so brands can reach the right professionals for each campaign goal. We love this partnership.”
“This partnership lets our clients leverage our unique real-time data in the conference and trade show industry to expand their marketing capabilities targeting their key prospects to book more sales meetings.” said Al Torres, President, and Co-Founder of SummitSync. “Programmatic technology is a key component to any successful marketing strategy, and together with 180byTwo, we are enabling our clients to execute on a more comprehensive event marketing plan to drive greater ROI; a key feature that our growing customer base has requested, and 180byTwo has allowed us to quickly bring to market.”