Programmatic Advertising: How it Works for B2B

By Emily Pribanic - Published on February 15, 2018
Programmatic Advertising How it Works for B2B

Programmatic advertising is helping marketing managers create better campaigns.

With programmatic advertising, marketing managers can create better campaigns that reach their target audience more effectively.

Programmatic advertising is when companies use software that buys digital advertising. With our society being constantly plugged into the internet and social media, programmatic digital advertising is one of the best tools a marketing manager can use.

How Programmatic Advertising Works

Programmatic advertising is when companies automate the buying and selling process of ad inventory. The process uses artificial intelligence and real-time bidding for programmatic platforms like mobile, display, video, television and social channel access. These artificial intelligence technologies use algorithms that analyze consumer behavior when online. These algorithms provide real-time data to marketing managers allowing them to optimize campaigns to appeal to audiences better. With this data, a marketing manger can make better, more informed decisions when it comes to campaigns and their target audience.

Features of Programmatic Advertising

A great feature of programmatic advertising is the efficiency of it. Digital ads use to be bought and sold by humans who can be expensive and make mistakes. Artificial intelligence is getting better year after year and programmatic advertising is no different. Artificial intelligence is cheaper and more efficient than humans and programmatic advertising is promising to make the ad buying system better. With programmatic advertising making the buying and selling process of ads digital, mistakes are less likely to be made and campaigns are going to be better and more effective. When it comes to advertising, data is key to ensure a campaign is reaching the target market and that results and objectives are being met. Programmatic advertising is making ads and campaigns better with real-time data results.

The Future of Programmatic in Mobile

People are on their phones a lot during the day so it only makes since that the future of programmatic advertising is mobile. Before programmatic advertising, companies sold their ad slots at a consistent price. Now, media owners, like app developers, can claim a premium for their ad spaces and choose ads that pay the most. There are many ways a company can make the most of programmatic advertising. They can use clean and relevant user data to produce better ads. Another way a company can use programmatic advertising to their advantage is to give programmatic exchanges priority access to inventory. Minimum bid floors are the most effective way to use programmatic demand.

Programmatic advertising is the newest and best way to ensure the buying and selling process of ads is flawless and efficient. Artificial intelligence is making work easier for many industries and marketing is no exception. Programmatic technology is not only improving the buying and selling process of ad space, it is also allowing marketing managers to create better campaigns. With better campaigns, marketers can reach their target audience better and more effectively. Programmatic buying platforms not only ensure the right kind of ad is in a place the target audience will see it but it also allows the company buying the space to receive the best deal. Programmatic advertising is changing the future of how companies buy and sell ad space, and it’s all thanks to artificial intelligence.

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing since she was young and has a creative imagination. She lives in Dallas, Texas with her family and two cats.

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing s...

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