How Predictive Behavioral Analytics Can Upscale Your Marketing

By Emily Pribanic - Published on March 5, 2018
How Predictive Behavioral Analytics Can Upscale Your Marketing

Successful marketing strategies start with predictive analytics.

Predictive analytics not only help marketers crease the most successful campaigns, it also allows them to gain better insight into their existing customers. When a company knows their customers better, they are able to create and improve on products and services that make customers more satisfied and brand loyal.

Predictive behavioral analytics leverage existing customer data to make rational assumptions about future customer activities. These analytics help marketing managers create more successful campaigns and marketing decisions. They also allow marketers to create tailored online experiences for their customers.

Predicting Customer Behavior to Improve ROI

Predictive analytics use data to predict the future of customer behavior. Predictive analytics improve business processes, enhance decision making and help meet business goals. Predictive marketing increases ROI and allows businesses to automate decisions. It is five times less expensive to keep an existing customer than to attract a new customer and this is where predictive analytics shines.

Companies can better improve customer satisfaction and analyze necessary improvements they need to make on products or services. Customer satisfaction not only impacts retention and loyalty, it also impacts ROI significantly. Predictive analytics can also anticipate sales and revenue which allows an essential starting point for budgeting. ROI is important for businesses to measure and loyal, satisfied customers raise ROI significantly. When companies assess customer behavior analytics, they gain better insight into their customers and are able to make substantial improvements that satisfy those customers.

Predictive Behavior Modeling, Analytics, and Marketing

Predictive behavior modeling helps marketing managers predict the future behaviors of customers, rather than having to make educated guesses based on historical data. Customer analytics with behavior modeling, allows marketers to make the best decisions about what marketing actions to run on each customer group. Customer behavior analytics also help to identify which customers are more likely to respond positively to these marketing actions.

Predictive modeling tools help marketers target specific customers with the best marketing actions that are likely to have the best results. This analytics increase customer retention and create more successful marketing campaigns. Predictive analytics improve digital customer experience by creating targeted campaigns that are more relevant to customers, increasing satisfaction and brand loyalty. Predictive behavior marketing allows marketing managers to segment customers and determines their lifetime value.

Predictive Analytics for Marketing

For a predictive analytics strategy to be successful, a database of clean, quality customer information is crucial. To recognize trends in this data, a company must have an experienced marketer or data analyst on staff. The company must also have the proper business analytics tools to collect data and unify this data across all marketing channels. Predictive analytics is important for companies because these analytics start influencing marketing strategies before prospects convert to leads. Data gathered on new customers influences marketing activities for the next generation of customer leads.

Predictive analytics are essential for marketing managers today. Data is the key to success and the more data a marketing manager is offered, the better the marketing campaign will be. Customer behaviors drive businesses to offer better services and products and when a company can predict future customer behavior better, that in turn creates more satisfied customers. Predictive analytics insights help create more effective marketing strategies and turn everyday customers into brand loyal customers. Brand loyal customers are essential for a business to create leads and generate a trustworthy reputation. Predictive analytics not only increase ROI and brand loyal customers; they create better marketing campaigns that benefit companies and markets alike.

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing since she was young and has a creative imagination. She lives in Dallas, Texas with her family and two cats.

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing s...

Related Posts