Premiere Content Marketing Platform for Enterprise business, Percolate, has been named a Leader in this month’s Gartner Magic Quadrant for Content Marketing Platforms for the second year in a row. Percolate has once again been recognized for both ‘Completeness of Vision’ and ‘Ability to Execute’.
Percolate is a purpose-built platform that enables marketing teams to deliver more orchestrated, effective, and intelligent marketing on a global scale. Marketing organizations and teams use Percolate to plan and develop content and campaigns in a channel-agnostic, global environment, structured for cross-team collaboration.
As a Leader in the Content Marketing Platforms space, Percolate has extended its vision by innovating and updating their platform over the last year. These innovations have helped the company transcend the CMP category, crossing over into functionality inherent in MRM, sales enablement, and collaborative work management tools.
“For the second year in a row, Gartner’s Magic Quadrant for Content Marketing Platforms report has positioned Percolate as a leader. We believe that this validates the product and service innovations we have launched into the marketplace over the past 18 months,” explained Percolate CEO Randy Wootton. “To us, it’s an honor to be recognized as one of the strongest vendors in the CMP space. In 2019, we will continue working with the world’s most innovative brands to address the fundamental issue facing all marketers —orchestrating their marketing processes and enabling the best possible customer experiences.”
Percolate CPO Stuart Eccles added, “We’ve been laser-focused on building the CMP category for the past three years, and during that time we’ve worked hand-in-hand with our customers to develop a vision for the category based on their business goals. We feel the continuous recognition in the Gartner Magic Quadrant validates this work we have done together. We intend to continue helping our customers control their marketing with a flexible platform that also encompasses the core benefits of MRM, DAM, and work management.”