List of Best Marketing Automation Software to Know

By Aileen Padua - Published on September 30, 2020
Marketing Automation Software Guide

According to Invescpro, 63% of marketers will increase their marketing automation by 2020. The purpose of marketing automation is to help marketers do more within a short period of time. With marketing automation, companies can overlook campaigns and leads in one place and keep track of better results. Marketing automation software can assist in tracking previously manual processes for emails, events, and website interactions. See our article about marketing automation to learn more.

Let’s dive into the best qualities to look for in marketing automation software.

What to Consider When Comparing Marketing Automation Software

Before looking into different types of marketing automation software, you must take a look at these following qualities to find the right fit for your company.

  • Ease of Use

    Finding the right marketing automation software starts with its ease of use. Automation isn’t easy to implement in your business. You want to make sure that your software’s interface will work with you rather than against you. Try to find screenshots of the UX interface so that you can determine if it looks easy enough to navigate through.

  • Analytics and Reporting

    With analytics and reporting, you’ll want to measure the success of any campaigns that you may have. This would be where your automation software keeps track of the important metrics that your business can oversee. It’s also essential to have advanced reporting abilities for B2B environments. Examples of these abilities include having a personalized dashboard or automated emails that can send over reports and other data.

  • Support

    Having the right support for your automation will allow you to think about the benefits that marketing automation that your company needs. Because automation is technical, you want to look for providers that can offer customer support, bases, tutorials and knowledge that can assist all your wants and needs for your business. 

  • Limitations

    Keep in mind what the number of actions you can complete within a month, or how much can your database can store. This is another factor that should be put into consideration with automation software platforms.

    Before going into evaluations, it’s important to know how many contacts and emails that you send on an average. You also have to know what types of tasks your software should accomplish. This can help prevent you from underestimating costs of your automation software.

  • Pricing

    If automation’s benefit can be summed up with one statement, it’s this: It will make you more efficient so you can focus on the tasks you enjoy and that have the highest return. With that in mind, you’ll want to evaluate price as you consider capability.

    Because it’s one of the most important investments that you’re going to have to make for your company, evaluating the price for automation is an important factor to consider. You must think about your marketing automation software’s capability, and what it can do for other organizations that can benefit from it. You want to have a provider that can fit into your budget as well as come at a reasonable price. This will allow your company to scale operations effectively as well as grow with you over time.

  • Integrations

    The last question you have to ask yourself is: “how well can marketing automation play into my business?” Having efficient integration in your marketing automation software can help you manage data and benefit more from the tools that you’re using. Hence why it’s a great investment to consider in terms of upgrading digital marketing to your business.

Now, we’ve covered what companies should look for in the best marketing automation software, here are the top 24 marketing software to invest in.

  1. HubSpot Marketing Automation

    Who It’s Made for: Companies who want to use Inbound Marketing increase traffic, convert leads and prove ROI.

    Software Closest to: Delivra, SharpSpring, Blueshift, Outfunnel

    Price: Starter Plan: $40.00/month

    Professional Plan: $800.00/month

    Enterprise Plan:$3,200.00/month

  1. ManyChat

    Who It’s Made for: Companies who want to enhance their marketing, sales and support with Facebook Messenger bots

    Software Closest to: Zendesk, Podium, HappyFox Chat, Salesforce Service Cloud, Drift, Freshchat

    Price: Free Plan: $0.00/month

    Pro Plan: $10.00/month

    Custom Pricing

  1. Omnisend

    Who It’s Made for: B2B and Ecommerce marketers that have outgrown generic features on email marketing platforms

    Software Closest to: HubSpot Marketing Automation, Act-On Software, Keap, Ontraport

    Price: Free: $0.00/month

    Standard Plan: $16.00/month

    Pro Plan: $99.00/month

    Enterprise Plan: Custom Pricing

  1. Ontraport

    Who It’s Made for: Advanced big businesses and small businesses

    Software Closest to: CharityEngine, DonorPerfect Fundraiser, monday.com, EveryAction, ClearView CRM

    Price: Basic Plan: $79.00/month

    Plus Plan: $147.00/month

    Pro Plan: $297.00/month

    Enterprise: $497.00/month

  1. SendinBlue

    Who It’s Made for: Global startup and growing companies looking for cloud-based email marketing and automation tools

    Software Closest to: Salesforce Marketing Cloud, Constant Contact, Campaigner, Maropost, Outfunnel, Iterable

    Price: Free Plan: $0.00/month

    Lite Plan: $25.00/month

    Premium Plan: $65.00/month

    Enterprise Plan: Custom Pricing

  1. Active Campaign

    Who It’s Made for: Small to medium sized companies looking to grow their relationships with customers

    Software Closest to: Zendesk Sell, Freshsales, NetSuite CRM, Quick Base, HubSpot CRM, Salesforce Essentials

    Price: Lite Plan: $9.00/month

    Plus Plan: $49.00/month

    Custom Pricing

  1. Prospect.io

    Who It’s Made for: SMB Businesses

    Software Closest to: Salesforce, Qorus for Sales Enablement, PhoneBurner, Avochato, Seismic, Zendesk Sell, DocSend

    Price: Essential Plan: $79.00/month

    Business Plan: $129.00/month

  1. InfusionSoft

    Who It’s Made for: Small businesses that want to keep organized with daily tasks

    Software Closest to: Freshsales, monday.com, Salesforce, NetSuite CRM, Quick Base, HubSpot CRM, Ontraport

    Price: Keap Grow Plan: $40.00/month

    Keap Pro Plan: $75.00/month

    Infusionsoft Plan: $100.00/month

  1.  Autopilot

    Who It’s Made for: Startups and Fortune 500 ranked companies

    Software Closest to: Parador, Delivra, Ontraport, HubSpot Marketing Automation

    Price: Silver Plan: $44.10/month

    Gold Plan: $134.10/month

    Platinum Plan: $224.10/month

  1. Marketo

    Who It’s Made for: B2B and B2C companies passionate about customer relationships, scalable segmentation, and deep customer engagement

    Software Closest to: Pipedrive, Ontraport, Act-On, SalesExec, Kartra, ActiveDEMAND, Campaigner

    Price: $3,195.00/month

  1. GetResponse

    Who It’s Made for: Small to large-sized companies

    Software Closest to: Delivra, Pardot, Blueshift, Ontraport, HubSpot Marketing Automation, Keap

    Price: Basic Plan: $15.00/month

    Plus Plan: $49.00/month

    Professional Plan: $99.00/month

    Max Plan: Custom pricing

  1. Drip

    Who It’s Made for: Ecommerce businesses big and small

    Software Closest to: Salesforce Marketing Cloud, Constant Contact, Ontraport, HubSpot Marketing Hub, Sendinblue

    Price: Custom Pricing

  1. Mautic

    Who It’s Made for: SMB businesses and agencies

    Software Closest to: Pardot, SharpSpring, Delivra, Blushift, Ontraport, HubSpot Marketing Automation, Keap

    Price: Custom Pricing

  1. Klaviyo

    Who It’s Made for: Ecommerce businesses, B2C and B2B companies

    Software Closest to: Constant Contact, Salesforce Marketing Cloud, Delivra, Sendinblue, Outfunnel, Campaigner, Maropost

    Price: Flexible Pricing

  1.  SharpSpring

    Who It’s Made for: Marketing agencies and SMB Businesses

    Software Closest to: Pardot, Delivra, HubSpot Marketing Automation, Outfunnel, Keap, Ontraport, Blueshift, Integrated Marketing Portal

    Price: 1,500 Contacts: $550.00/month

    10,000 Contacts: $850.00/month

    20,000 Contacts: $1,250.00/month

    Agency and Enterprise Plan: Customized pricing

  1. Mailchimp: All-in-One Platform

    Who It’s Made for: Businesses of all sizes that want to use cloud-based email marketing

    Software Closest to: Pardot, SharpSpring, Blueshift, Ontraport, HubSpot Marketing Automation, Outfunnel, Act-On

    Price: Free Plan: $0.00/month

    Essentials Plan: $9.99/month

    Standard Plan: $14.99/month

    Premium Plan: $299.00/month

  1. Thryv

    Who It’s Made for: Small businesses

    Software Closest to: Podium, Rize Reviews, Swell, Yext, Sprout Social, GetMoreReviews, BirdEye, NiceJob

    Price: Custom Pricing

  1. ConvertKit

    Who It’s Made for: Creators, Influencers, Bloggers, Podcasters

    Software Closest to: Pardot, Delivra, SharpSpring, Blueshift, Ontraport, HubSpot Marketing Automation, Outfunnel, Keap, Act-On

    Price: Free Plan: $0.00/month

    Creator Plan: $29.00/month

    Creator Pro Plan: $59.00/month

  1. Rejoiner

    Who It’s Made for: Ecommerce companies and online retailers looking to launch campaigns and generate revenue faster

    Software Closest to: Constant Contact, Salesforce Marketing Cloud, Ontraport, HubSpot Marketing Hub, Sendinblue, Delivra, Campaigner, Maropost, Outfunnel

    Price: Custom Pricing

  1. Pardot

    Who It’s Made for: Organizations and businesses of all sizes

    Software Closest to: Delivra, SharpSpring, Ontraport, Blueshift, Outfunnel, HubSpot Marketing Automation, Keap, Act-On, Integrated Marketing Portal

    Price: Growth Plan: $1,250/month

    Plus Plan: $2,500/month

    Advanced Plan: $4,000/month

    Premium Plan: $15,000/month

  1. GreenRope

    Who It’s Made for: Small and medium sized businesses

    Software Closest to: Zendesk, Salesforce, monday.com, Freshsales, NetSuite CRM, Quick Base, Ontraport

    Price: Starter Plan: $149.00/month

    Prime Plan: $199.00/month

    Pro Plan: $249.00/month

    Premium Plan: $299.00/month

    Powerhouse Plan: $349.00/month

    Supreme Plan: $449.00/month

    Ultimate Plan: $699.00/month

  1. Jumplead

    Who It’s Made for: Small businesses and agencies that need inbound marketing automation

    Software Closest to: Zendesk, monday.com. Salesforce, NetSuite CRM, Quick Base, HubSpot CRM, Ontraport

    Price: Free Plan: $0.00/month

    Basic Plan: $14.99/month

    Growth Plan: $49.99/month

    Pro Plan: $79.99/month

  1. Bizible

    Who It’s Made for: B2B and B2C companies that want to have a complete understanding about a buyer’s journey

    Software Closest to: Pardot, Blueshift, SharpSpring, Ontraport. HubSpot Marketing Automation, Outfunnel

    Price: Custom Pricing

  1. LeadSquared

    Who It’s Made for: Marketing agencies, event management and online businesses

    Software Closest to: Zendesk Sell, Freshsales, monday.com. Salesforce, NetSuite CRM, Quick Base

    Price: Custom Pricing

    Basic Plan: $400.00/month

    Standard Plan: $1,200/month

    Enterprise Plan: $2,500/month

Final Thoughts

Installing marketing automation software is deemed as a necessity for companies. Its main uses are for leads, emails, website interactions, and many more. Because of its notoriety in the digital marketing industry, marketing automation software carries a major significance in one’s workplace. It can assist in overlooking progress and create solutions effectively for a business.

The top six things to consider before choosing the right marketing automation software are: analytics and reporting, ease of use, support, integration, limitations and pricing. If you’re a company that wants to up their digital marketing game in leads and marketing campaigns, then considering marketing automation software will lead you down an innovative path to success.

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Aileen Padua | Aileen Padua is an aspiring social media coordinator. She is currently majoring in Advertising at Fresno State University. With her understanding about the power of social media, Aileen is passionate about preserving and enhancing the image of one’s reputation in the public eye.

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Aileen Padua | Aileen Padua is an aspiring social media coordinator. She is currently majoring in Advertising at Fresno State University. With her understanding a...

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