How to Implement Marketing Automation for Your Business

By Don Q. Dao - Last Updated on January 31, 2018
How to Implement Marketing Automation for Your Business

Learn why you should implement marketing automation for your business and some tips on a successful implementation.

Learn the benefits of marketing automation and how to implement it into your business.

Marketing automation is steadily moving away from its esteem as a trend and becoming essential to marketing strategies. Studies have found that about 91% of marketing automation users agree that it was “very important” to their overall marketing strategy. However, to be successful with marketing automation, it is important to thoroughly plan the process and have strong implementation. If you’re considering implementing marketing automation for your company this year, here are some tips on how to do that:

Why Use Marketing Automation?

The first step is to gain a strong understanding of what marketing automation is, what to expect, and its key benefits. The core purpose of marketing automation is to optimize. Instead of worrying about repetitive tasks, businesses have leveraged modern technology to increase productivity. However, marketing automation has the potential to do all of this and more.

Generates Stronger Leads – One of the best benefits of marketing automation tools is that it gives you the ability to better understand your customers during their buyer’s journey thus creating more and better quality leads. A survey found that most B2B marketers agree that this is marketing automation’s best benefit. Inbound marketing is an effective strategy to generate leads and there are marketing automation tools available that can help you elevate this strategy to the next level. For example, certain email marketing automation platforms allow users to analyze when consumers expressed interest in your newsletter, meaning the quality of your lead list drastically improves because you’ll have a better understanding of where your consumers are at in the sales funnel.

Reduces Marketing Costs – Marketing automation solutions have the ability to perform multiple critical tasks, meaning marketing teams no longer need to be large to operate. With a smaller marketing team, companies can now save money on their marketing budgets and invest in other resources. Gartner found that companies can save 15% or more of their marketing budget when using automated solutions for their creative efforts. By reducing costs, companies can invest into other resources and grow.

Increases Revenue – The main purpose of running a business is to earn profits and one of the most important benefits of marketing automation is to increase revenue. According to a Gartner research, companies that used automated lead management software saw a 10% increase in revenue over a 6-9 months period. With marketing automation, you can cut costs and grow revenue as well; what else do you need to know?

Implementing Marketing Automation for Your Business

Once you’ve decided that marketing automation is the something you’d like to implement into your business, you can now move on to the next steps:

Define Your Goals – Though it has many benefits, marketing automations costs a lot of money and time to implement, meaning you will need to analyze your business strategy and understand if marketing automation is worth your time and investments at the moment. If it makes sense, consider the following: Are you looking to expand your clientele? Or are you looking to optimize your marketing process and generate better leads? Figure out what you want to accomplish with a marketing automation process.

Plan it Out – Like creating any other strategy, it’s very important for you to set up a plan. Some of the things that you’ll need to prepare for when implementing a marketing automation process are defining your KPIs, gathering customer data, and figuring out how to integrate automation into your strategy. Marketing automation can be very complex so to be successful, it’s important that you plan everything out accordingly.

Choosing the Best Marketing Automation Solution for You – Once you’ve identified your goal, plan, and budget, it’s time to choose which marketing automation software solution to implement. To help narrow down which solution is best, consider the following criteria: pricing, user-friendliness, support, integration compatibility, and features. If the solution fits your custom-made criteria, you’ve found the one.

Marketing automation solutions can bring a lot of positive results to your company if implemented correctly. These tips can help you with a smooth implementation, but the key is choosing the right platform for you. Be sure to take everything into consideration when planning and you’ll be good to go!

Don Q. Dao | Always striving to learn, Don Dao is driven by new adventures and challenges. His love for media and social interactions has led him to pursue a career in marketing. Over the years, he has developed a broad skill set in all aspects of marketing, specifically in event organization, social media marketing, and content marketing. He enjoys working with passionate people to bring visions to life and inspire the world.

Don Q. Dao | Always striving to learn, Don Dao is driven by new adventures and challenges. His love for media and social interactions has led him to pursue a ca...

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