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What Marketers Really Need to Know About Video Optimization

What Marketers Really Need to Know About Video Optimization
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Video optimization is important and marketers need to know why.

Video marketing is increasing in popularity, mainly due to that fact that consumers would rather watch a video than read a long article. Video marketing strengthens the relationship a company has with its consumers and builds the company brand.

Video marketing can be very beneficial for a company. To be successful in this, though, a clear and concise video marketing strategy must be created. Video marketing is an excellent way to engage viewers and allow them to learn more about the business.

Benefits of Video Marketing for Small Businesses

There are many benefits of video marketing, especially for a small business. Video marketing increases brand awareness. It is essential for a small business to stand out from their competitors if they want to survive and video marketing can help achieve that with video content about the company’s brand. Another benefit of video marketing is the increase in online presence it gives a business.

A great video optimization technique is to create a business video that reveals the company’s personality. This type of video shared on social media platforms with increase engagement and build trust with consumers. An excellent search engine optimization technique is to offer visitors a video to watch. When a visitor stays on a website to watch a video, Google interprets this as the website offering valuable, engaging information and helps the website move up in search engine rankings.

Importance of Video Marketing for Your Business

One of the most important aspects of video marketing is the increase in SEO. Online video marketing also creates a stronger connection with consumers as it holds their attention better. Engagement and retention rates are also higher with video marketing. When companies invest in video email marketing, click-through rates are almost doubled and consumers are sure to receive all the information provided compared to emails with copy alone. Not only video marketing but social media video marketing has been proven to create stronger emotional connections with consumers and increase conversions. When companies look at the best search engine optimization tips to increase traffic, video marketing is one of the best tools available to achieve this.

Why Video Marketing is So Powerful

By 2021, it is estimated that 81% of all consumer internet traffic will be video traffic. Two-Thirds of all internet users are on YouTube watching more than 500 million hours of video every day. Snapchat, one of the largest social media platforms, has ten million videos being watched on their platform alone. These statistics stress the necessity for businesses to invest in video marketing. When consumers visit websites or look for information, it is much more enjoyable for them to view videos rather than read long copy. Videos can also express ideas better with visuals and sounds. Branding is important for companies and videos are helping to make it easier for a business to show off their unique personality.

Video marketing is powerful and getting more powerful every year. Videos increase engagement, create stronger connections and allow companies to increase their SEO status. Videos not only allows companies to connect and engage with consumers better and more effectively, they allow consumers to experience the company’s personality. Video marketing is increasing the amount of strong, positive relationships companies have with consumers while also driving conversions and traffic.


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Emily Pribanic
Emily Pribanic
Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing since she was young and has a creative imagination. She lives in Dallas, Texas with her family and two cats.

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