Finding a Twitter influencer can be very difficult, this list may help you narrow your search.
The best influencers are those who live your brand topic and industry.
As technology advances, it has become difficult for brands to attain loyalty from their customers and truly build relationships with them, especially on digital platforms. A recent study found that 87% of marketers planned to launch an influencer marketing campaign last year and there is good reason for it. With 47% of consumers using ad blockers and even more starting, influencer marketing has grown to be more than a trendy buzzword as businesses have found success in resonating with their consumers on many social media platforms, specifically Twitter.
Twitter has grown to be one of the biggest social media advertising platforms in recent years. In order to be successful in influencer marketing, it’s absolutely wise to not count Twitter out. However; with such a big platform, how can one know which influencer is right for their brand? Well, the first step is doing research. You’ll need to understand who your target audience is, what content resonates with them, and which influencer has a strong influence in your market. Once you’ve figured this out, it’s time to choose an influencer. To help you start on your search for the best Twitter influencer, here is a list of top marketing influencers on Twitter.
– ( @garyvee )
Vaynerchuk is one of the early adopters of social media marketing and has built a business empire based on content marketing. He started out building his family’s wine business up through content marketing and has since seen massive success in the business community. His content resonates with a wide variety of audiences, especially young millennials and ambitious self-starters.
– ( @tailopez )
Lopez is a self-help guru who saw viral success in 2015 thanks to his video emphasizing on the importance of books over Lamborghinis. Like Vaynerchuk, his content resonates with a wide variety of users, especially aspiring entrepreneurs and business professionals.
– ( @KierstenRich19 )
At 22, Rich left her corporate wealth manager job and decided to travel the world. To finance her travels, she decided to start blogging and saw massive success documenting her adventures. Her target audience ranges a wide variety.
Damon and Jo
– ( @damonandjo )
Damon and Jo are two college friends who set on a world adventure. With each knowing 5 languages each, they’ve built a lot of content about their adventures in the world. In the past, they’ve partnered up with brands including MTV, Toyota, and Greyhound. Their audience includes young twentysomethings looking for an adventure.
What’s Up Mom
– ( @WhatsUpELLE )
Meg Resinkoff and Elle Walker make up the most-subscribed parenting social media brand, What’s Up Mom. This dynamic duo has previously partnered with brands including Target, Tide, and Pampers as they help moms across America.
– ( @thebodycoach )
Wicks is a fitness guru who has found massive success sharing food and fitness tips on Twitter. Today, his brand has grown to more than 5 million followers and has teamed up with a variety of brands including Microsoft and Uncle Ben’s rice.
– ( @Inspiralized )
Maffucci started out in 2013, blogging about spiralizing vegetables and fruits. Since then, she’s released three cookbooks, an iOS app, and many other products and projects. If you’re looking for massive reach to the hearts of aspiring cooks, she may be your answer.