If You Are a Marketer, Here Are the Metrics and KPIs You Need to Know

By Danni White - Published on June 12, 2019
Email Marketing Metrics and KPIs

Positive trend analysis can be applied to the marketing profession and management teams using key performance indicators as metrics for measuring the forward progress of improvements. Marketing has included those involved with the analysis of demographic profiles and some strategies to analyze market segments.

Additional planning has included personalized marketing and approaches to customization. Consumers are more involved now in communicating their preferences and influencing the products that are created.

Enhanced Customer Interaction Opportunities

People are producing more information and communicating together with online tools such as social media. The opportunities for interacting with potential or current customers are increasing. The target markets may also actively participate more with the production processes. All these positive trends lead us to smart marketing that can be measurable with metrics for successful business growth.

Measuring A Company’s Lead Success

The metrics and KPIs you need to know as a marketer include the traditional comparisons of leads and the number of sales leads closed. The strategic planning process of quantifying and qualifying good sales leads would help make this metric even better for measuring the success of a company with a strong marketing plan. The company’s objectives can be effectivity communicated throughout the marketing and sales process for optimizing growth strategies.

Successful Business Growth

Successful sales growth can be measured with revenue numbers. Communication planning can also improve the focus for employees on a company’s objectives. Another metric and KPI helpful in this area is the cost of customer acquisition. This can work nicely with consumer trends and interaction exchanges. The total marketing investments compared to the number of customers acquired can be a helpful metric.

Email Marketing for Business Success

Successful customer service initiatives and promotions can be measured with ROI metrics. Email marketing success can also improve customer retention. Smart planning for email content can be the reason for successful promotions.

Responsive Sales Teams and Marketing Strategies

Marketing and promotions could include metrics with KPIs for website traffic. Easily measurable and effective for evaluating interactions include sessions, users, page views, page per session, and average session duration. Metrics for website traffic can be evaluated with strong email response rates. Email marketing best practices should include a focus on customer relationship building. Email metrics might include response rates and the number of interactions from any email correspondences.

Effective Social Media Outreach and Analysis

With many website analyses tools, marketers can focus on KPIs to determine lead conversions and customer conversions with social media efforts. Customer service initiatives and promotions can also be tracked through the engagements with email marketing metrics. Building relationships and monitoring website traffic to email acquisitions can be effective ways to arrive at your best email marketing KPIs. Email questions and communication from your potential customers are significant successes. Branding and profitability are easier with smart email metrics.

Strategic Email Marketing

Metrics and KPIs for email marketing could include simple ones such as delivery rate, click through rate, conversion rate, and forward/shares. Email marketing campaigns could be more effective with focused attention on the strategies and metrics. Aligning with company objectives is smart with the analysis.

Optimizing Website Content

Marketing teams could consider inbound link building and landing page conversions for website content. Helpful information and authoritative content can improve email marketing metrics. These interactions can indicate successful improvement in planning for website content.

High Performing Blog Posts

Website content that is properly SEO optimized could also include blog posts that visitors can appreciate. Customized content is smart to get traffic to a website and appeal to your potential customers. This is also a smart step with plans for social media platforms. Email promotions can more effectively increase metrics with frequent and high-quality content available.

Trade and Retail Marketing

The analytics used for KPIs can be customized to the objectives. An example of customized objectives as smart planning would apply to trade marketing for wholesalers, retailers, or distributors versus direct to consumers. Customized KPIs would be helpful for manufacturing and retailers that want to know the success of promotions.

Effectively Monitoring Metrics and KPIs

Monitoring your marketing KPIs is a smart strategy for marketing professionals. Proposing a comprehensive strategy for metrics and KPIs can be one of the best plans as a marketer. Showing the effectiveness of the strategies with results can also be directed to a company’s objectives.

Confirming Objectives for the Right Sales Process

Smart planning could go from nurturing customer leads to product fulfillment. Customer testimonials can be a smart inclusion with your marketing work. The number of interested potential customers can be a brand following that is nurtured with a marketing focus on interactions with target markets. Customized marketing and promotions can be those appealing messages that get to the right market segments. Also, enjoyable email campaigns can be appealing to social media success. Your marketing deliverables as a comprehensive strategy for metrics could also promote your marketing successes.

Danni White

Danni White | Danni White is the Director of Content Strategy and Development at Bython Media and the Editor-In-Chief at TechFunnel.com, a top B2B digital destination for C-Level executives, technologists, and marketers. Bython Media is also the parent company of OnlineWhitepapers.com, BusinessWorldIT.com, List.Events, and TheDailyPlanIOT.com.

Danni White

Danni White | Danni White is the Director of Content Strategy and Development at Bython Media and the Editor-In-Chief at TechFunnel.com, a top B2B digital destin...

Related Posts