IDG Communications & BMC Launch BMC Helix Content Hub |TechFunnel
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IDG Communications & BMC Launch BMC Helix Content Hub

IDG Communications & BMC Launch BMC Helix Content Hub

A global leader in IT solutions for digital enterprises, BMC and IDG Communications’ Strategic Marketing Services teams have announced that they are working together to launch the BMC Helix Content Hub.

BMC helps customers run and re-invent their operations with open, ready to scale modular IT solutions. By optimizing the operations from mainframe to mobile to the cloud, BMC helps more than 10,000 customers globally, including 92 of the Fortune 100 companies.

IDG Communications, on the other hand, connects the world of tech buyers with insights, intent, and engagement. It is the world’s most extensive media, data and marketing services company that activates and engages the most influential technology buyers. It executes complex campaigns that fulfill marketers’ global ambitions seamlessly with the consistency that delivers results and wins awards.

BMC Helix provides tech leaders with multiple pieces of content on the use of cloud, cognitive and container technologies. The hub is a SaaS offering which delivers fast, accurate and cost-effective cognitive service management across multi-cloud, multi-device, and multi-channel environments. These features seamlessly integrate across the service management portfolio improve the accuracy and speed of service ticket resolution. The hub is powered by the BMC Helix Innovation Suite, which is BMC’s cloud-native application development platform.

“Technology decision-makers are looking for the freshest insights to guide their investment in future technologies,” noted Gordon Plutsky, IDG’s Senior Director of Insights and Performance Marketing. “The IDG MarketPulse: Digital Transformation research provides the most current, in-depth look at what is happening now in business, with actionable insights for both peers and marketers.”

“Technologies like AI/ML, Containers and Cloud continues to play a game-changing role for organizations especially through the lens of digital transformation,” Vidhya Srinivasan, Vice President, Solutions Marketing at BMC. “Partnering with IDG allowed us to gain in-depth insights from the individuals leading the charge as well as share this peer insight with those facing the same adoption challenges. We are excited for this content hub to be a resource for digital transformation success.”

Through this partnership, the companies aim to showcase how digital transformation has moved from idea to adoption through the BMC Helix content hub. The top goal of the initiative is to enhance efficiency and improve data accuracy.

Megha Shah
Megha Shah
A dreamer, traveler, aspiring entrepreneur and a bookworm beyond repair, Megha Shah is extremely fond of writing and has been doing so since she was a child. Apart from being a part-time writer, Megha is currently in college, pursuing B. Com. (Hons). Megha is an ardent follower of ‘Hardship, Hustle and Heart’ and firmly believes in the power of hard work and destiny!
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