All the ways big data can help you reach and support more customers.
Big data is more than a buzzword – here’s how you can use it to improve the customer experience at your business.
It’s hard to read anything about business these days without being inundated with buzzwords and how business trends might influence your organization. Big data gets mentioned a lot in articles, but for good reason – it has the potential to be a powerful tool in your business at different levels. Here are some ways that big data analytics can help to improve the experience of your customers.
Dig into the Journey
Big data analytics can help businesses get a better sense of their customer journeys. Big data can help you gather data from various source and channels s help create meaning. Big data can potentially help you build a fuller picture of the touchpoints along your customer journey and find out where you’re losing customers.
If data is telling you that you’re appearing in many search results and that people are clicking on your business during their Google experience, you can deduce that you’re high in the funnel of research. If clicks are landing on your website and not resulting in conversions, however, you can focus your efforts to creating a better, more relevant landing page to help boost conversions and give your customers a better web interaction with your business at the same time.
Targeted and Personalized Experiences
In a sea of audio, video, and digital advertising, customers want to be shown more than just another product or service. They need their marketing to show them why your business solution is right and relevant for them. Big data marketing uses big data reporting and analytics to help businesses understand what their customers care about. Businesses can use data collected from various sources and compiled into one place to help create personalized messaging for customers and target their audiences through more personalized platforms like email and texting. When businesses position themselves as caring about the customer as an individual and working to solve their problem in the way that works best for them, customers report having a more positive experience with that brand or business. Big data can provide the building blocks of that personalized strategy.
Big Data Tools
If there are strong benefits associated with using big data analytics, what are the best big data tools to help support businesses in creating better customer experiences? Here are some of the strongest tools available to help you meet your goals.
Tableau Desktop and Server: This is a general big data tool known for its ability to take complex information and represent it visually for easy analysis.
Lattice Engines: This analysis tool is great for marketers. It helps with predictive modeling and can help businesses understand user behavior and patterns to predict future behavior. This can help businesses better understand what parts of their web strategy and marketing campaign are the most effective and where to spend most of their budgets or efforts.
Has your business implemented big data analysis tools? Have you found that it’s created more positive customer experiences? Has it led you to make any changes or modification to parts of your business?