The best tools to analyze your marketing data.
Get more out of your marketing with the right big data analytics tools.
Data is essential to any business. It’s a highly prized asset that helps businesses work smarter and make better decisions. Tools that help analyze the data gathered and used by marketing efforts are essential – they help marketing groups understand not just the audience they’re targeting, but if their campaigns are paying off and successfully reaching those audiences.
What is big data analytics?
Big data is large amounts of data, aggregated from various sources. The analytics required to analyze and use these data sets is robust – a lot of analyzing power is needed to make meaning and see patterns in data, which then help to predict future data and allow for businesses to make better decisions based on that.
Big Data Analytics Tools
Big data analysis tools are specifically designed to handle the analysis required to handle this data. These tools allow for users to connect sources of data and run reports that help them understand the data they have. One of the main reasons that marketers have turned to big data analysis is that it can help them understand if their campaigns are successful – data from different sources can be aggregated and the interactions with the campaign can be more clearly understood. What got the most engagement? What drove the most traffic? When did sales increase? Big data can help answer all these questions and more.
Marketers have found several tools that work for their needs, but some big data analytics platforms are more well-known and more utilized than others. Here’s a list of some popular big data analytics tools being used today.
Mixpanel: This tool helps businesses understand the customer journey through their website, tracking user behavior from how they entered the site to the clicks they made through various pages all the way up to adding items to a cart, checking out, or filling out a form for more information.
Clicktale: This is another tool that helps marketers to understand the touchpoints that their customers interact with on their sites.
Facebook IQ Audience Insights: This is a free built in analytics tool that Facebook Business users can help businesses understand their Facebook audience by aggregating information about those connected to a business page, those in the custom audience, and those on Facebook generally.
Marketing Evolution: This resource uses big data to help businesses understand the ROI on their marketing efforts and campaigns.
Plotly: This is a great general big data analytics tool that helps businesses see their data visually.
Cassandra: This is a big data analytics database tool that’s used by businesses like eBay and Netflix to help store, organize, and manage large sets of data.
Big data analytics tools help users make meaning of the data that’s rich with information and important knowledge, for marketers and businesses both. They can help to create the structure or foundation for a plan, help businesses see the big picture more clearly, or give answers to questions.
Has your business changed due to big data analytics? Have you improved your research or marketing campaigns from big data analysis? Has data-driven marketing helped your business be more successful?