Modern marketing contains so many pieces – digital ads, print, radio, social media, SEO, email campaigns, and more. Your business might not use every one of these channels, but chances are you use a mix of several. Keeping track of each arm of your marketing strategy is key to understanding the success of your efforts and in helping you shape additional strategies.
Marketing automation helps businesses and marketing leaders manage their campaigns. From planning and publishing content to analyzing performance, automation enables businesses to make smarter decisions and more effectively launch and manage branding building activities.
In fact, 80% of marketing automation users saw an increase in the number of leads using marketing automation software, and 77% had an increase in conversions.
Ultimately, marketing automation can help you run your marketing more efficiently while saving your business time and money. Here’s how:
- More effective: Small businesses, in particular, are often strapped for resources, and so the ability to get more done, reach more customers, and quickly fix issues is a huge benefit.
- Less repetition: Marketing automation means that some of your marketing can run on autopilot. Instead of using man-hours to manually upload social media posts or send out emails to every customer for particular actions, you can batch on the front end and let things run and you can set up email campaigns to go out automatically when a customer makes a purchase, signs up for your newsletter, requests a quote, and more. This gives you more time to be creative and conduct customer research that helps you build the best content possible.
- Better reporting: Marketing automation can give you a better handle on understanding all the different parts of your marketing campaigns and gives you better insight into how your customers are reacting to each of the different facets across channels.