Make your hyperlocal marketing strategy more lucrative with these tips.
Hyperlocal marketing takes effort and it is essential to stay up-to-date with best practices that are constantly evolving.
It can be difficult to not only provide a hyperlocal marketing experience to your customers but to show up at the top of local search results as well, especially as customers use their mobile devices more to search for local establishments. By following the hyperlocal marketing ideas listed, you are sure to achieve more lucrative hyperlocal targeting.
Proven Hyperlocal Marketing Strategies
While there are many hyperlocal marketing strategies you can utilize to benefit your hyperlocal marketing efforts, here are some of the more successful strategies to improve your hyperlocal marketing.
Personalization
The key to using personalization to build one-on-one customer connections is to find out what products or services your customers will spend money on and then tailor your offers to suit their preferences. A great way to personalize your hyperlocal marketing efforts is to make recommendations based on client’s purchase history. Another method is to provide a way for customers to let you know directly what type of products and services they’re interested in. By having a better understanding of what your customers are interested in, you’ll be able to give them more information about those products or services and even show them similar ones. By personalizing your hyperlocal efforts, you’ll be able to tailor promotional messages to your customers, identify key customer traits that will make it easier to sell to specific clients, reach customers more directly and on a one-to-one basis, and even build longer lasting loyal customer relationships.
Unique Landing Pages
This strategy, when executed properly, is a great way to scale your marketing and make local customers aware of your business. This strategy can be executed incorrectly, though, and too often large, national brands do not provide an adequate landing page to the different markets they service. The best way to execute hyperlocal digital marketing is to create a unique local landing page and local presence for your most important locations, ensure that your location information is accurate, and make your online pages unique by providing customized content and coupons for your different locations. It is also beneficial to use geo-targeted terms and design your landing pages to be simple and easy to use. Remember that successful landing pages take a lot of work, especially if you want to show up higher in local search results.
Mobile Marketing
Customers today do most of their local searching with their mobile devices. It is critical that you make it easy for customers to browse your products or services and find relevant information with any mobile device they use. You can achieve this by making all your local landing pages mobile friendly, including click-to-call buttons, directions, and a street-front picture of all your locations, and making your interface easy to use for customers. The most important aspect to optimize your hyperlocal mobile marketing efforts is to make your location data accurate and up-to-date.
By keeping up with hyperlocal marketing strategies, your locations will not only show up in local searches more often, but customers will come to your locations more often as well.
