How to use social media as part of your recruiting strategy.
Use these hashtags to find recruit the best talent.
In today’s modern working world, finding the best talent to support your business is key to creating a successful business. More millennials than ever are joining the workforce and using social media recruiting has become a new norm in reaching out to let audiences know that jobs are available. Here are some of the best practices for using hashtags in the process of recruiting on social media and finding the best talent for your organization.
Best Twitter Hashtags for Recruiting
Twitter remains one of the most popular, highly utilized social media sites and any business with a Twitter account should absolutely use it for social recruiting. Most businesses will be able to simply post their job postings interspersed with their regular social postings, while others will choose to boost their engagement and views by displaying their job postings as an ad. Either way you choose to share your job openings, hashtags should be a part of your employment engagement strategy.
Most businesses who choose to share their job postings through social on Twitter will use a straightforward approach that includes “now hiring” messaging, along with the position title, a brief description and a link to the application. You can include a hashtag at the end of the post to increase views, including:
You might also want to include the name of the position such as #salesrep and the name of the company such as #amazon.
Best Instagram Hashtags for Recruiting
Instagram is a great source for posting job listings and helping connect people with the culture of your workplace. Company’s often use Instagram to share behind the scenes photos of their office or workplace in addition to using it as a feed for showcasing products and service information. An Instagram recruitment post might look like: this
“Do you like having fun at work? Join us! We’re hiring now for a marketing representative – must be able to research, organize, and work as a team player. Degree a plus. #hiring #marketingjobs.”
Other top Instagram hashtags for job searchers include:
- Job title keywords (#marketing #manager #advertising #sales)
Another way to incorporate these hashtags and tell story of a job opportunity is by sharing employee testimonials. You can share a headshot on Instagram of another employee – either a recent hire or someone else from the hiring department – and share a quote from them about working for your company. Some of the hashtags to include on these posts include:
- #workingfor(company name)
The main goal of Instagram job posts is to make the workplace seem like an ideal place to spend your time and your talents.
Best LinkedIn Hashtags for Recruiting
LikedIn is the job seekers main social destination. People expect employment postings to be part of LinkedIn posts, so hashtags are less important. However, for businesses who choose to use hashtags, some of the more popular and useful ones include:
You don’t need to feel like you have to have individual job hashtags for each site – if your business has social accounts on all three platforms, it’s acceptable to use the same post and hashtags across each account to reach different audiences.
Using social as a part of your recruitment strategy is important. Find the social hashtag that fits your business and job posting and maximize your recruiting efforts today.