Measuring the effectiveness of hashtags is extremely important.
Hashtags are great additions to social media campaigns. Hashtags are an essential part of a successful social media campaign and it is equally essential for marketers to measure their success and the value they bring to their social media efforts.
When marketing on social media, marketing managers can improve the reach they have with their audience when they use hashtags to appeal to specific interests. It can be difficult to decide on which hashtags are the best to use for your marketing campaign but that is where hashtag tools for social media marketing come in handy.
Top Hashtag Tools for Twitter
There are many hashtags for social media marketing and finding the best ones can be difficult. It becomes much easier when there is a hashtag search to use to help you find the best hashtags to use for each of your different campaigns. Here is a list of a few hashtag tools to use on your Twitter platform:
- Tweet Archivist
Hashtags can be very useful to get your marketing campaigns to reach a wider audience. With hashtags, people feel more connected and companies can simplify their social marketing strategy.
Top Hashtag Tools for Instagram
Hashtags can be very beneficial for social media campaigns but it is important to analyze those hashtags and understand if and how they are helping your social media efforts. When a company uses a hashtag that doesn’t provide them with any benefits, it does not make any sense to continue to put that hashtag in their campaign. There are many hashtag tools for Instagram available for a company to use to justify their hashtag efforts.
Command is an all-in-one Instagram analytics and tracking tool available as an iOS app. This app helps companies discover which hashtags deliver the most engagement with their campaigns. Command also allows companies to view the average number of likes and comments each hashtag brings to their Instagram page.
Sprout Social offers thorough hashtag reporting for Instagram. This tool measures the hashtags a company uses most frequently and provides them with the hashtags that attract the most engagement. Sprout Social is beneficial for a company that is experimenting with hashtags, as it tracks the progress of each hashtag a company tries.
(Also Read: Social Media Marketing Tips)
Simply Measured focuses on analytics, reporting and listening. This comprehensive tool provides detailed hashtag reports on the statistics of campaign hashtags used. An excellent feature of Simply Measured is that it suggests optimal times to post for whatever hashtag is being used.
Iconosquare is excellent hashtag software that lets companies schedule posts, get in-depth analysis, track comments and respond to comments all within the app. While not a free hashtag tool, Iconosquare measures engagement for hashtags a company uses, and assess the growth of branded or campaign hashtags the company creates.
Keyhole is used by agencies, marketers, journalists, and executives as a social media analytics tool. This tool specializes in tracking keywords and hashtags on Twitter and Instagram by tracking hashtag usage statistics at the account level and real-time campaign usage. This real-time hashtag tracker measures the number of posts, the number of users, reach and impressions for each hashtag used.
Hashtags are great additions to creative social media campaigns and can attract many new customers to your brand. It is important, though, to use tools that measure the strength of the hashtags you’re using to verify that your company is using the best hashtags for your campaigns. Most effective social media campaigns incorporate some type of hashtag so companies not using hashtags yet need to strongly consider beginning to incorporate them into their social media efforts.